Naked Sea Salt's mission is to introduce the world to gourmet salt from the Dead Sea, an all-natural, low-sodium, and mineral-rich alternative to artificially refined salt. Founded by environmental activist Ari Leon Fruchter, the company encourages regional cooperation, working in partnership with 424 Salt & a Palestinian family business to harvest the salt from the Dead Sea using traditional, che
mical-free methods that preserve the sea's unique mineral content. Each of Naked Sea Salt's sixteen flavors have been blended with organic herbs and spices to create a salt of bold, creative taste as well as unparalleled nutrition. With its dedication to environmental and economic concerns, part of the company's mission is to serve as a model of sustainable, ethical practice for private manufacturing companies in the region.
