Export IL

14/05/2026

𝐈𝐟 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐞𝐯𝐞𝐫 𝐯𝐢𝐬𝐢𝐭𝐞𝐝 𝐈𝐬𝐫𝐚𝐞𝐥, 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐩𝐫𝐨𝐛𝐚𝐛𝐥𝐲 𝐭𝐚𝐬𝐭𝐞𝐝 𝐙𝐡𝐮𝐠 𝐙𝐚𝐡𝐚𝐯𝐢.
The small jar with the red lid has been on the shelves of every Israeli market since 1968 — a quiet kitchen staple in millions of homes.

Zhug is a Yemenite chili and herb paste. The Zhug Zahavi recipe is the one most Israelis grew up tasting in restaurants and falafel stands. There is the green one, milder. And the red one, which can stop a conversation.

This year, Zhug Zahavi is taking that heritage abroad — with 𝐚 𝐧𝐞𝐰 𝐛𝐫𝐚𝐧𝐝 𝐜𝐚𝐥𝐥𝐞𝐝 𝐌𝐞𝐝 𝐇𝐨𝐭 featuring five Mediterranean spreads (Green Chili Pepper Zhoug, Red Chili Pepper Zhoug, Spicy Harrisa, Hot Lemon & Chili, and Spicy Garlic Paste), and new spreads and zhug varieties under the original brand.

𝐘𝐨𝐮 𝐜𝐚𝐧 𝐭𝐚𝐬𝐭𝐞 𝐭𝐡𝐞𝐦 𝐚𝐥𝐥 𝐚𝐭 𝐅𝐚𝐧𝐜𝐲 𝐅𝐨𝐨𝐝 𝐍𝐘, 𝐉𝐮𝐧𝐞 𝟐𝟖 𝐭𝐨 𝟑𝟎 — 𝐉𝐚𝐜𝐨𝐛 𝐊. 𝐉𝐚𝐯𝐢𝐭𝐬 𝐂𝐞𝐧𝐭𝐞𝐫, 𝐥𝐞𝐯𝐞𝐥 𝟑, 𝐛𝐨𝐨𝐭𝐡 𝟐𝟑𝟓𝟏.

Come taste the original. Then taste what is new.

23/04/2026

𝐖𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐚 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐞𝐚𝐬𝐲 𝐭𝐨 𝐥𝐢𝐬𝐭?
𝐈𝐭’𝐬 𝐫𝐚𝐫𝐞𝐥𝐲 𝐚𝐛𝐨𝐮𝐭 𝐭𝐚𝐬𝐭𝐞.

When buying teams evaluate new products, the first question is:
Will this product actually sell?

But just as important:
How easy will it be to sell it?

Products don’t get rejected because they’re not good.
They get rejected because they’re not easy.

✔ Easy to understand
✔ Easy to position
✔ Easy to integrate

That’s what makes the difference.

16/04/2026

𝐖𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐬 𝐰𝐡𝐞𝐧 𝐰𝐢𝐧𝐞 𝐢𝐬 𝐦𝐚𝐝𝐞 𝐟𝐫𝐨𝐦 𝐚𝐧𝐲𝐭𝐡𝐢𝐧𝐠 𝐛𝐮𝐭 𝐠𝐫𝐚𝐩𝐞𝐬?
In a traditional category, standing out isn’t easy.

But today, more buyers are looking beyond classic wine -
and fruit wines are starting to stand out.

Made from fruits like pomegranate, passion fruit, berries and citrus,
they offer:

• A clear and compelling story
• Strong visual appeal
• Real differentiation on shelf

But there’s another advantage:
𝐓𝐡𝐞𝐲 𝐞𝐱𝐩𝐚𝐧𝐝 𝐭𝐡𝐞 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞.

Their naturally sweet, fruit-forward profile makes them accessible
even to consumers who don’t typically drink wine.

They also open new occasions:
• Cocktails
• Casual social drinking

In crowded categories, attention doesn’t always go to the best product -
but to the most different.

Would fruit wine resonate in your market?

14/04/2026

𝐓𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐭𝐡𝐢𝐧𝐠 𝐦𝐚𝐧𝐲 𝐛𝐮𝐲𝐞𝐫𝐬 𝐜𝐡𝐞𝐜𝐤 𝐭𝐨𝐝𝐚𝐲 𝐢𝐬𝐧’𝐭 𝐭𝐡𝐞 𝐭𝐚𝐬𝐭𝐞.
𝐈𝐭’𝐬 𝐭𝐡𝐞 𝐢𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭 𝐥𝐢𝐬𝐭.
More and more, we’re seeing products being evaluated from the back of the pack first.

Before branding.
Before pricing.
Before even tasting.

Consumers - and buyers - are asking simple questions:
- How long is the ingredient list?
- Are the ingredients recognizable?
- Does the product feel natural and easy to understand?

𝐓𝐡𝐢𝐬 𝐢𝐬 𝐰𝐡𝐞𝐫𝐞 𝐜𝐥𝐞𝐚𝐧 𝐥𝐚𝐛𝐞𝐥 𝐬𝐭𝐚𝐧𝐝𝐬 𝐨𝐮𝐭.

Not just as a trend - but as a way to simplify decisions.

Across categories like nut butters, fruit juices, and ready-to-use products, there’s a clear shift toward simplicity.

And it goes beyond health.

It’s about:
𝐓𝐫𝐮𝐬𝐭
𝐂𝐥𝐚𝐫𝐢𝐭𝐲
𝐀𝐧𝐝 𝐦𝐚𝐤𝐢𝐧𝐠 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐞𝐚𝐬𝐢𝐞𝐫 𝐭𝐨 𝐜𝐡𝐨𝐨𝐬𝐞

Because today, if a product needs too much explanation -
it might already be at a disadvantage.

09/04/2026

06/04/2026

A chance to raise a glass a little differently this holiday season.
Meet our new producer, 𝐌𝐨𝐫𝐚𝐝 𝐖𝐢𝐧𝐞𝐫𝐲.

A boutique Israeli winery that creates wines not from grapes but from fruit. Their range includes 𝐩𝐨𝐦𝐞𝐠𝐫𝐚𝐧𝐚𝐭𝐞, 𝐩𝐚𝐬𝐬𝐢𝐨𝐧 𝐟𝐫𝐮𝐢𝐭, 𝐚 𝐛𝐥𝐞𝐧𝐝 𝐨𝐟 𝐫𝐞𝐝 𝐛𝐞𝐫𝐫𝐢𝐞𝐬, 𝐚𝐧𝐝 𝐥𝐲𝐜𝐡𝐞𝐞, each offering a distinct and naturally rich flavor.
There are no flavorings or extracts, only real fruit, carefully crafted into high quality wines. The result is a product that feels both authentic and surprising.
These wines are also a great fit for cocktail lovers, serving as a unique and versatile base, while appealing to anyone looking to experience something different.
https://exportil.com/manufacturer/morad-winery/
Happy Holidays and cheers 🥂

31/03/2026

To our manufacturers and partners across the globe,
Wishing you a meaningful Passover.
May we all find true freedom, continued growth, and reasons to celebrate together.
Warm regards,
ExportIL

26/03/2026

One of the most talked-about products at FOODEX Japan, drawing strong enthusiasm from buyers.
Crispy kataifi “bird’s nests” pastry offer a versatile, ready-to-use base for a wide range of sweet or savory applications, from vegetables and cheeses to fish and legumes, well beyond the Dubai chocolate trend.
Ready in seconds. No preparation required.
Designed for today’s market needs:
✔ Suitable for private label
✔ Ideal for foodservice
✔ Long shelf life

23/03/2026

🌱 Meet our newest producer: 𝐍𝐢𝐬𝐡𝐢 𝐖𝐚𝐬𝐚𝐛𝐢

What if we told you that real wasabi is nothing like the green paste you know?

Grown in Israel, Nishi Wasabi cultivates fresh, authentic wasabi that can reach Europe within days. Fresh, vibrant, and full of flavor.

Their fresh wasabi leaves are also edible and perfect for adding a unique, peppery touch to salads.

💡 Did you know?
Real wasabi takes about a minute to develop its flavor and disappears almost completely within 15–20 minutes.

If you’ve only tasted the cheap green substitute, you haven’t really tasted wasabi.

👉 Discover 10 fun facts about real wasabi:
https://exportil.com/10-fun-facts-about-wasabi-from-root-to-leaf/