04/01/2022
A crypto trading company is looking for an experienced Digital Marketing Executive to assist in the planning, ex*****on, and optimization of both online and offline marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
The ideal candidate will have a passion for all things off & online marketing and technology. You will be well-versed in the concepts surrounding digital marketing, traditional marketing, and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities
Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Instagram, YouTube, etc.)
Launch optimized online adverts through Google Adwords, Facebook, Twitter, etc. to increase company and brand awareness
Be actively involved in SEO/SEM efforts (keyword, image optimization, etc.)
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Identifies critical conversion points and drop-off points and optimizes user funnels.
Prepare online newsletters and promotional emails, SMS and organize their distribution through various channels
Provide creative ideas for content marketing, designing of fliers, videos and updating website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)
Acquire insight into online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors
Basic knowledge in graphic design, cryptocurrency, and video design will be an added advantage
*Requirements
Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Experience with B2C social media, Google Adwords and email campaigns, and SEO/SEM
Identifies critical conversion points and drop off points and optimizes user funnels
Excellent in copywriting and influential Marketing
Excellent knowledge in Brand development
Creating and maintaining client relationships
Perfect knowledge of web analytics tools (e.g. Google Analytics, WebTrends, etc.)
Skills and experience in creative content writing
Evaluates emerging technologies
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEOptimer, WebTrends, SEMRush, etc.)
Analytical mindset and critical thinking
Excellent communication, interpersonal skills, and customer service.
Degree in marketing/ HND in digital marketing or relevant field
