16/04/2025
A new study published today by researchers at University College London suggests the rapid rise in va**ng seen in Britain in recent years may have "stalled", and that has been a "shift away" from disposable v**es since the ban was announced, with more people opting for refillable and reusable devices.
Lead author, Dr Sarah Jackson, said "Action is likely still required to reduce high va**ng rates, but now that the situation has stabilised policymakers may be reassured that it would be sensible to avoid stricter policy options currently under review. Some of the options being considered may be more likely to have the unintended consequence of deterring smokers from using v**es to quit smoking."
The IBVTA have long campaigned to keep the cumulative effect of regulations in mind before enacting further restrictions. Regulatory 'over reach' and unintended consequences can be avoided if new policies take into account the most up to date evidence.
Read our full statement here: https://www.ibvta.org.uk/media-centre/ibvta-responds-to-new-research-from-ucl/
Our CEO's quote has been featured in much of the press coverage today including PA, the Daily Mail, LBC, Convenience Store, Sky News, The Independent, and others: https://www.lbc.co.uk/news/health/disposable-e-cigarette-ban-unlikely-to-tackle-va**ng-rates/
