09/06/2026
IFTEX 2026 is behind us and the conversations are still going.
210 exhibitors. The biggest edition in the event's history. And an atmosphere that felt less like a trade fair and more like an industry that had decided, collectively, to stop being defensive about itself.
Kenya's flower sector moves around 850 million dollars a year. It supports more than 200,000 direct jobs, the majority of them women. The Cabinet Secretary for Trade said it clearly at the opening ceremony, floriculture is not just agriculture. It is a strategic economic sector.
We have known that for twenty years. It was good to hear it said that loudly.
Thank you to everyone who visited stand D5.02. The conversations we had there will be shaping how we work through the rest of 2026 and beyond.
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www.theflowerhub.net