21/05/2026
This is us.
Fourteen years ago we packed our first order.
We had one of the first v**e shops in the UK. The first flavour testing station. Monthly Vapeovers - evenings with music, good vibes, and people finding their flavour for the first time. Stores in Wembley, Camden, and Fleet Street. Brands like Va**ng Outlaws, Fruut, Dolce, Yogg, and LDN Liq. Vapefest. Trade shows. The early days.
We had no idea what this business would become. We just knew that adult smokers in the UK deserved honest advice and products that actually worked. That was the whole plan.
To everyone who has been with us since day one - thank you. Genuinely.
To everyone who joined us along the way - thank you.
To everyone on the team, past and present, who showed up and helped build this - thank you.
To everyone who is new here and just found us - welcome. You found us at a good time.
This is a new chapter for our Instagram. We are going back to basics. Who we are. Why we exist. What we know. No noise.
Still independent. Still UK-owned. Still helping smokers quit.
That’s us. That’s the job. It always has been.
18+ only.
**ngUK SmokingCessation HarmReduction QuitSmoking UKVa**ng 14Years