16/06/2026
The same thing keeps coming up recently and it’s making me question my whole business….
When we first started out all those years ago the aim was to be the best we could be as a cake decorator. This meant practicing different cake styles, learning new techniques, and of course perfecting our flavour combinations.
Today we get told more and more that we need to find a niche, focused just on one thing ….. and NOT doing this is basically death ☠️
(especially on social media because the algorithm can’t put you in a box of your idea clients).
I get that, it’s logical right….. the best way to match you with (what a computer thinks is) your target audience is to focus on ‘the’ thing you do……
But ‘the’ thing can’t be varied or it doesn’t know where you belong.
So a cake decorator is too varied, but if I specifically make Lambeth cakes, that’s a box I can fit into…..
This makes me want to SCREAM 😱!!!!
I’m proud of the company we are today, that we have the knowledge, skill and history to be able to turn our passion into edible works of art of all varieties. When we design your cakes we can 10O% deliver the results.
Buttercream ✔️
Fondant ✔️
Handmade figures✔️
Sculpted cakes✔️
Royal icing✔️
Vintage✔️
Modern✔️
Sure there’s styles we enjoy making more than others but there’s certain chocolate bars I prefer eating over others….. I still indulge in them all with the same enthusiasm, and more so if don’t have the same one all the time.
This use to be the standard, to be able to call yourself a professional cake decorator, but the world has changed and is currently hyper focused on you being in a niches.
It’s time to go back to thinking outside of the box.
Some call it old school, some call it outdated, some say it will be our downfall, I call it our biggest strength.
We love the variety of cakes that we are commissioned to make. There is never a dull day and it means we keep going from strength to strength, continuing to hone our existing skills while still learning new ones.
If you’re looking for a cake commission with no limits tap that follow button.