The Good Food Group

The Good Food Group Retail agency and home of The Buyer's Discovery Club

We champion genuine, disruptive & exciting bra

The Skinny Food Co's zero calorie barista syrups have seen an 82% volume uplift, since becoming the sole branded coffee ...
03/06/2026

The Skinny Food Co's zero calorie barista syrups have seen an 82% volume uplift, since becoming the sole branded coffee syrup proposition in Morrison's since April ☕

"It's fantastic to see such strong growth in a major retailer like Morrisons. The repeat purchase rates we're seeing show that customers are returning time and time again for the range." said Mark Blinkhorn, our Grocery Lead at TGFG.

It's not often you see a retail launch that genuinely feels different.P. Louise's rollout into Boots UK stores has broug...
02/06/2026

It's not often you see a retail launch that genuinely feels different.

P. Louise's rollout into Boots UK stores has brought a level of energy, creativity and theatre that stands out in the market. The bespoke fixtures, immersive displays and launch activity have transformed the traditional beauty shopping experience into something much bigger.

An impressive example of a brand creating excitement both online and in-store, while giving shoppers a reason to stop, engage and explore.

Retail done properly 👏

Consistent branding, key education points for customers and a clear message that they are the home of women's wellbeing....
14/05/2026

Consistent branding, key education points for customers and a clear message that they are the home of women's wellbeing.

What a fantastic way to launch such a wide product range and introduce FreeSoul to the H&B shoppers. Have you spotted them in stores yet?

Meet the team: James Lewin At TGFG, our people are at the heart of everything we do. James has drive, attention to detai...
05/05/2026

Meet the team: James Lewin

At TGFG, our people are at the heart of everything we do. James has drive, attention to detail and natural relationship-building skills, he plays a key role in keeping our partnerships strong and our brands thriving.

As an NPD & Account Executive, James is always on the lookout for the next big opportunity, combining creativity with commercial thinking to bring ideas to life. Whether he’s hunting down the perfect deal or supporting seamless ex*****on, he brings energy and precision to everything he does.

Outside of work, you’ll find James in the gym, planning his dream trip to Bora Bora, or enjoying a cheeky vodka lemonade. He runs on caramel iced lattes, cookies from the snack stash, and always has his wrist rest close by at his desk.

😜 Hidden talent: Master deal hunter
☕ Coffee order: Caramel iced latte
🌎 Dream trip: Bora Bora
🏋️ Hobbies: Gym, travelling, eating out

We’re lucky to have James as part of the TGFG team.

Colour is more than just visual, it’s how your design communicates without words 🎨Every colour carries meaning, emotion,...
23/04/2026

Colour is more than just visual, it’s how your design communicates without words 🎨

Every colour carries meaning, emotion, and intention. The right palette can build trust, spark excitement, or create a sense of calm, all before someone reads a single word.

Swipe through to explore what each colour represents and how it influences perception:

✨ Save this for your next design project & comment which colour you use the most.

Range reviews are when shelves change, but the real decisions happen long before that.If you’re speaking to buyers, timi...
21/04/2026

Range reviews are when shelves change, but the real decisions happen long before that.

If you’re speaking to buyers, timing matters more than most people think, and being part of the early conversation can make all the difference.

Got more questions for our retail team? Drop them in the comments👇

Ever noticed how some fictional brands feel just as real as the ones we use every day? From the chaotic charm of Duff Be...
16/04/2026

Ever noticed how some fictional brands feel just as real as the ones we use every day?

From the chaotic charm of Duff Beer to the mysterious allure of Lumon Industries, these iconic logos have become unforgettable parts of film and TV culture. They don’t just exist in the background, they help build entire worlds we get lost in.

Which fictional brand do you wish existed in real life? 👀👇

We are a proud to partner with The Skinny Food Co to drive growth across major UK retailers including Morrisons and Boot...
14/04/2026

We are a proud to partner with The Skinny Food Co to drive growth across major UK retailers including Morrisons and Boots UK.

From securing multiple SKUs into Boots to delivering a 75% category uplift for coffee syrups in Morrisons, the results speak for themselves.

To support our outreach, we even created a bespoke branded newspaper all about the brand, paired with tea and biscuits for a memorable buyer experience 📰

We're looking forward to working with the team as they continue to expand.

In-store & OOH activations that make an impact 🚀We've loved supporting Nutrigums, our long term partner in delivering de...
31/03/2026

In-store & OOH activations that make an impact 🚀

We've loved supporting Nutrigums, our long term partner in delivering designs that connect the brand with even more people on their wellness journey, and drive sales across all channels.

🏙️ OOH screens that went live across London, featuring Nutrigum's best selling products.
🛍️ An in-store FSDU live now in Superdrug stores across the country bringing more eyes and education to the brand.

From chewable vitamin gummies that make nutrition easier and more enjoyable, to this bold step into the physical world, it’s inspiring to watch their growth and impact. Here’s to visibility, accessibility, and great health for all 🌟

"Honored to have supported NUTRIGUMS®️ as the graphic designer on this project. Congrats to everyone who supported on these activations, can’t wait to see what's next." said our Graphic Design Lead, Emma Cooper.

We've just launched Free Soul into Tesco 🚀Fantastic work from all involved from the Free Soul team, to the buying team a...
19/03/2026

We've just launched Free Soul into Tesco 🚀

Fantastic work from all involved from the Free Soul team, to the buying team at Tesco and Mark & James from TGFG, to make this launch happen.

You can now find their new 7 Day Greens, Intimate Flora, Myo-Inositol Ultra, Female Multivitamin and 4-in-1 Magnesium SKUs live in over 400 stores across the country,

Free Soul has built a powerful mission around women’s wellbeing, and bringing that into one of the UK’s biggest everyday retail destinations is a huge step forward for the brand.

We're proud to be supporting Free Soul on their retail expansion, and excited to see what's next 👏

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Pleasley Vale Business Park, G2, Mill, 3 Outgang Lane, Pleasley Vale, Mansfield
Nottingham
NG198RL

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Monday 8:30am - 5:30am
Tuesday 8:30am - 5:30am

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