28/06/2026
The Fitness industry is a SCAM, and this goes far beyond a gym prank.
The biggest issue isn’t whether the videos were staged.
It’s what happened behind the scenes.
We were told we’d be tagged. We were told we’d be credited. We were told it would be a collaboration.
Instead, the content was published without the agreed recognition, reached millions of people, and helped build someone else’s brand while the people who contributed were largely forgotten.
That’s the part nobody talks about.
If you’re building a business around authenticity, selling coaching, and asking people to trust you with their fitness journey, transparency matters.
Entertainment is one thing.
Using other creators’ work without giving proper credit is another.
This isn’t about trying to cancel anyone.
It’s about asking whether the fitness industry is rewarding genuine creators, or rewarding whoever can tell the best story, regardless of how it was made.
If you’ve ever had your work used without the credit you were promised, you’ll probably understand exactly why this conversation matters.
What’s your opinion?