Fabula Toys

Fabula Toys We bring nursery rhymes to life and minimise screen time among young children!

Had a fantastic time at the expo earlier this week - meeting old friends and new (and a few of my childhood favourites!...
27/09/2024

Had a fantastic time at the expo earlier this week - meeting old friends and new (and a few of my childhood favourites!). Discussed so many exciting projects, and back home with so much to plan for! 2025 is going to be our best yet! 🌟 hashtag hashtag hashtag hashtag

CLOSED DAY 2 WITH ALL STOCK SOLD OUT!!! And why not? I was accompanied by my trusted colleague and our Chief Inspiration...
03/02/2024

CLOSED DAY 2 WITH ALL STOCK SOLD OUT!!! And why not? I was accompanied by my trusted colleague and our Chief Inspiration Officer, 7 year old Ayra Yasin-Qureshi. Star seller and top demonstrator - closing in her maiden sale within the first 30 minutes of trading to the amazing ! Thank you to the wonderful teachers, nurseries, play centres, childminders, and everyone else who trust our brand and take us into your settings all over the country.
And special mention of all the super people at , , , , .de , and many more, for encouraging, supporting, and might I say, even pampering, Ayra with hours of play, gifts, candy and cake (!) Today is already our favourite day in 2024, and it's only just February! Goodbye, , and see you in 2025!

WHAT YOU ALREADY KNOW: Since 2022, OFSTED evaluations have increased its focus multifold on the abundance of DIVERSITY p...
02/02/2024

WHAT YOU ALREADY KNOW: Since 2022, OFSTED evaluations have increased its focus multifold on the abundance of DIVERSITY promoting resources in early years settings.
WHAT YOU MIGHT NOT KNOW: Fabula is the only brand offering multicultural finger puppets in the UK!
WONDERING WHERE TO FIND THEM? At the at the of course! Today, and tomorrow. See you then!

What a super fun (and completely unpredictable) live interview with the amazing at the one and only London . Perfect w...
23/01/2024

What a super fun (and completely unpredictable) live interview with the amazing at the one and only London . Perfect way to wrap up a very exciting Day 1!

📣 EXCITING NEWS! We are thrilled to announce an exclusive global design & distribution partnership with Portugal's large...
21/01/2024

📣 EXCITING NEWS! We are thrilled to announce an exclusive global design & distribution partnership with Portugal's largest football club ⚽️ ! And can't wait to unveil the newest, coolest way to support the Club for young fans - The SL Benfica Champions Express pop up tent - their VIP all-access pass to the famed Tour Bus used by their favourite players!
Get a first-ever sneak peek, place your orders, and explore distribution opportunities at the Fabula Toys Stand, GH10 at the London this week. See you there.

Events and Expos are among my favourite places to be - because it's a livewire of energy, excitement and honest feedback...
15/06/2023

Events and Expos are among my favourite places to be - because it's a livewire of energy, excitement and honest feedback. I live for the engaging conversation and the first time reactions from visitors to our stands. But best of all, I like meeting customers who have purchased from us in the previous years come back to the stand with stories about how much their children/ students love our toys!

12/06/2023

We chatted about Incy Wincy Spider the last time, so it's only fair we discuss our key skill COURAGE today! Some of our toys help children familiarise themselves in a playful manner with things that could potentially seem scary - hopefully helping shape them into brave little people ready to face the world!

So we had a parent send us this video - their son loves our Incy Wincy Spider set of gloves; but his little sister has a...
09/06/2023

So we had a parent send us this video - their son loves our Incy Wincy Spider set of gloves; but his little sister has a very different reaction to it!

The joke's on you.
06/06/2023

The joke's on you.

03/06/2023

Throwing back to my very first live interview at the London Toy Fair earlier this year - but always helps to have a friendly face on the other side of the mic. Bonus points if she is also a mum!

31/05/2023

This half-term don't step out unprepared! Pack our massive 'Wheels on the Bus' pop up tent into its handy bag; and carry a private play area along, no matter where you go!

28/05/2023

Keeping the weather in mind, let's talk about one of the most relevant skills we promote through our toys - PHYSICAL EXERCISE! It's important for the little ones to gain control of their muscles and improve their motor skills day on day. Fabula plays an important part in helping exercise in a fun, playful manner and if you want to know more, send us a message!

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One Western Gateway, Royal Victoria Dock
London
E16 1XL

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