FLOORSTORY.co.uk

FLOORSTORY.co.uk We are the designers, makers and dealer of high quality, contemporary rugs.

Proudly B Corp.

_East London Rug Dealer
_Designer Collaborations
_Label STEP Certified
_Worldwide Delivery
_Custom, Bespoke & Made-to-measure
_Residential & Commercial friendly

It’s a process ✁⁠⁠Inspired by the accordion pleats that are a thread through the clothing of fashion designer KITTY JOSE...
11/06/2026

It’s a process ✁⁠
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Inspired by the accordion pleats that are a thread through the clothing of fashion designer KITTY JOSEPH , the Water Optick rug is tufted and carved into deep ridges, the tactility of this effect feels incredible underfoot.⁠
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The symmetry of colour shifts depending on its rotation, this clever feature comes from Kitty Joseph‘s fierce eye for colour.⁠
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A wool and viscose blend adds a subtle shine, making it even more dazzling as light cascades onto it throughout the day.⁠
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Made to order means made-to-measure and custom colours. Find out more via our website floorstory.co.uk or head to our bio 🔗⁠
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27/05/2026

founder Pablo talks to us at his South London home and studio about the inspirations and values behind the vibrant designs made with people at the focus from making to experiencing them in spaces 🔈
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We’ve just launched the rug on our website, with made-to-measure options available 📐

Explore for yourself via the link 🔗
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JOGAKBO by ⁠A rug that celebrates togetherness and the beauty in the inconsistencies of delicate linework and patchwork...
27/05/2026

JOGAKBO by
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A rug that celebrates togetherness and the beauty in the inconsistencies of delicate linework and patchworking

“I wanted to break the lines, break the solid structure, and make it feel like a beautiful, wild summer landscape.” Pablo, founder and designer⁠.
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The palette draws on clay reds, rosy pinks and a zesty lemon yellow to create an atmosphere that invites you to connect to the outside from within indoor spaces. ⁠
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Explore the collaboration via the link in bio 🔗⁠

Photographer:
Artistic Producer:
Production Designer:

Table & light:
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Rugs fit for commercial spaces.⁠⁠That’s the beauty of made-to-order, the world of custom, bespoke and made-to-measure al...
20/05/2026

Rugs fit for commercial spaces.⁠
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That’s the beauty of made-to-order, the world of custom, bespoke and made-to-measure allows you to achieve exactly what you set out in your mood board.⁠

Our services stretch beyond the making of handmade rugs. We have you covered:⁠
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☑️ Bespoke Designs⁠
☑️ Made-to-measure⁠
☑️ White Glove install⁠
☑️ Underlay⁠
☑️ Fire treatment⁠
☑️ Floor boxes⁠
☑️ Shaped Rugs⁠
☑️ Binding⁠
☑️ Joins⁠
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Image 1&2: Photography by David Wilman⁠
Image 3&4: Photography by Billy Bolton⁠
Image 5: Photography by Julianne Greene⁠
Image 6&7: Padra Clinic⁠
Image 8, 9 & 10 - Photography by Mark Cocksedge⁠
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At the studio with multidisciplinary artists and designer 🎨⁠Whilst developing our rug collaboration, we visited at her...
13/05/2026

At the studio with multidisciplinary artists and designer 🎨
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Whilst developing our rug collaboration, we visited at her studio - a space that reflects ⁠her creative process and her roots in Hackney.

Take a peep inside ➡️⁠
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ModernRug DesignerRug Collaboration

Feel the forms of East London Lines designed by ⁠The shapes within the rug reflect details and materials from urban lif...
11/05/2026

Feel the forms of East London Lines designed by
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The shapes within the rug reflect details and materials from urban life where architectural shadows, intersecting lines and graphic signage inform a playful rug, gleaming with personality 💙
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Made in a luxurious thick tufted pile, each section of this rug design is full of tactility with deep carving, mottled and blocked colours in wool 🧶

Designer:
Photographer:
Artistic Producer:
Production Designer:

Table top: .materials
Red chair: /
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06/05/2026

We visited at her East London studio where she talks to us about the inspiration behind our rug collaboration as well as some insight into her practice as a multi-disciplinary artist and designer. 🎨
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sees the city as her point of inspiration and a canvas to her sensory surface designs which encompasses architectural murals and tiles, retail pop-ups, basketball courts, colourful benches and even the backdrop to music events. ⁠
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Now directing her lens to interiors, has designed a rug that brings her shape and shadow collage series into the tactility of rug-making, creating a playful centrepiece for homes and workspaces where geometric and irregular shapes align. ⁠
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Introducing the “East London Lines” rug designed by ⁠ 💥⁠Designing through curiosity, the “East London Lines” rug emerge...
06/05/2026

Introducing the “East London Lines” rug designed by ⁠ 💥
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Designing through curiosity, the “East London Lines” rug emerged from a visual study, where Coco Lom took particular notice of her surroundings during her daily commute on the London Overground, noticing how the structured forms interacted with light and glass.⁠
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“I’ve lived in Hackney my whole life, and I’ve always loved bold patterns and geometric shapes that run throughout the route, both on the trains and across all of the stations. I’ve used this collection of photos as inspiration for my design, and I love the idea that my rug tells like a playful visual story of a journey on the overground.”
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Explore the collaboration via the link 🔗

Photography by
Artistic Producer:
production designer

Table top: .materials
Chair:
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Neutral with a twist ⁠🔀⁠The classic Diffuse rug offers a neutrality with a gentle dip of colour on each corner. A harmon...
22/04/2026

Neutral with a twist ⁠🔀
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The classic Diffuse rug offers a neutrality with a gentle dip of colour on each corner. A harmonious gradient woollen blend echos the subtlety of ink, each pigment bleeding into the next.⁠

Designed by
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📸 Photographed by at , styled by .
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Made-to-measure available, insured worldwide delivery 🌍🌎🌏

Explore the handknotted range on our website 🔗
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Thrilled to see our collaboration with designer featured in the latest issue of magazine!⁠⁠Photographed in the stunnin...
17/04/2026

Thrilled to see our collaboration with designer featured in the latest issue of magazine!⁠
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Photographed in the stunning , this rug collection has taken a beautiful creative journey. We began with the original pink version featuring playful tassels, which has now evolved into our newest additions: striking blue and cream designs with a clean, tassel-free finish.⁠
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Every piece is a high-quality, hand-knotted rug built to elevate your space.⁠
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Need the perfect fit? We offer Made-to-Measure and custom colour options to match your exact vision, and worldwide shipping is available directly to your door.⁠
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Explore the full collection at the link in our bio. 🔗
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Address

FLOOR_STORY At Cairo Studios, 4 Nile Street
London
N17RF

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 8pm
Friday 10am - 8pm

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