12/06/2026
🎨 Why do some drinks brands instantly feel relevant, while others get left on the shelf?
The answer isn’t just what’s inside the bottle.
It’s the colours, language, cues, design choices and cultural signals that tell consumers who a brand is for and why it matters.
🎙️ In this episode from the No, Low & Mid-Strength Summit, PB Creative decode the visual and cultural trends shaping the future of drinks.
🔥 Discover:
🌱 What no, low and mid-strength drinks can learn from the plant-based revolution
📦 The packaging trends catching consumers’ attention
🧠 The semiotic codes that build trust and drive trial
⚡ How functional, mood-enhancing and alcohol-free brands can stand out in a crowded market
If you’re building a drinks brand, refreshing your positioning, or wondering why some products fly while others fade, this session is packed with insights.
🎧 Listen now: http://joinclubsoda.com/nlm-podcast
Recorded live at the 2025 No, Low & Mid-Strength Summit.
📍 Next stop: London, 6–7 October 2026
✨ 800+ buyer meetings
✨ World-class speakers
✨ Practical masterclasses
✨ The conversations shaping the future of drinking
Tickets: http://joinclubsoda.com/nlm-london
FunctionalDrinks Marketing BrandStrategy DesignThinking