True.

We’re True: the innovators of investment. We’re reimagining
business, building and connecting tomorrow’s brands with an
approach that ensures everyone wins.

We support and grow consumer businesses through investment,
innovation and visionary brand collaborations. We want to see a
world where what’s good for people and what’s good for profit
leads us to take the same choices: To build business the right
way.

17/04/2019

We’ve had a cracking few days in The Hub gearing up for Easter 🐣. Chocolates, hot cross buns, egg-tremely tricky quizzes and even more chocolate.

12/04/2019

Our latest podcast is out. With over 60% of customer journeys now impacted by digital, Google has a vast amount of data on how shopping behaviour is changing. As Retail Director, EMEA at Google, Jeremy Morris shares some of his broad insight on this topic with Richard Anson discussing how businesses can best harness the changes in consumer behaviour to impact their bottom line.

You can listen on our website http://bit.ly/2UeoZjl or now you can find us on Spotify too!

10/04/2019

is our first US seed investment. We’ve invested as part of its recent $1.5m funding round. We'll help FunnelAI expand into new verticals and territories through introductions to our Live Network. Find out more on our website.

18/03/2019

True has co-invested in ThirdEye, an AI-driven security platform for retailers, as part of a £2m funding round alongside Octopus Ventures and existing seed investors Episode1. Find out more about what Third Eye does and how it will support a fit-for-the-future retail industry here: http://bit.ly/2Fi0cX7

14/03/2019

Our new podcast is out! Rich Anson catches up with Co-founder of organic kidswear brand Frugi, alongside True’s Co-founder to talk about why Frugi chose True as the investors to join it on the next stage of its growth. To listen visit our website or find the podcast on iTunes by searching for True Talks: Rich Anson meets...

05/03/2019

Happy Pancake Day! We’ve got stacks of pancakes and toppings in The Hub today. What will you pick: sweet, savoury, fruity or plain?

If you’re a retail/consumer startup and want to be part our Innovation Hub take a look at our website here: http://bit.ly/2Rz6oOe

07/02/2019

We've made the first two investments from our new seed fund: Klydo an AI-powered innovation assistant, and AI-powered hiring platform Jump.Work. You can find out more about our latest seed fund, what we'll be investing in and these startups here: http://bit.ly/2TC1GAl

22/01/2019

The latest instalment of the True podcast is out! This time Rich Anson talks to True's CEO & Co-founder, Matt Truman, about what lays ahead for the retail and consumer industry. You can find the podcast on our website as well as on iTunes.

22/01/2019

After surviving we thought we'd have a Hub Bagel Breakfast to celebrate.

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