Initially London

20/08/2026

Swipe for a burst of colour 👉💐🐠

The ‘colourmaxxing’ trend of the summer has made our studio brighter than ever 🎨✨

Away with tone-on-tone neutrals (these are still our go-to gift idea, don’t worry). This summer we’ve seen a rise in mixing bold colours, playful patterns and brighter threads - and we just love how creative you’ve been. After all, there’s a reason we have hundreds of thread colours to choose from. 🪡

20/08/2026

We just love to hear from happy clients!

Sharon B.: I am delighted to have found initially London, it’s been such a wonderful experience. The staff were delightful and so helpful. Nothing was too much trouble. It’s made the pieces I had monogrammed that extra bit special. Huge thank you

19/08/2026

Introducing the newest addition to our Windsor range - the Hair Styler Bag.

Perfect for Dyson, Shark and beyond. This is designed to keep your favourite hair styler equipment neatly organised, with handy inside pockets for all your attachments.

Made from soft white cotton waffle with a wipe-clean lining. This beautifully practical gift is complete with the addition of their unique monogram, which our team will embroider for you at our West London Studio 🪡

The perfect home for your hair tools, wherever you go ✈️

17/08/2026

When it comes to embroidery for weddings, the possibilities are endless 💍🌹

Recently, we’ve had a few clients asking us to bring this gorgeous idea to life: a wedding welcome sign, which triples as a guest book and a meaningful keepsake to be framed and cherished for years to come.

We say DIY, but let’s be honest - you already have plenty to plan. All you need is your chosen fabric, and we’ll take care of the rest 🪡

14/08/2026

Get to know our baskets ☀️👇

All designed by us and handmade by skilled artisans in Marrakech, our woven palm leaf baskets have been a core part of our range since the beginning. Can’t decide which to go for? Here’s a little rundown of their individualities…

Tunbridge Tassel Basket
This hand basket has gorgeous pleated leather handles complete with a leather tassel. We love matching our monogram to the chocolate brown colour of the leather 🤎

Tenby Double Strap Basket
This new style has a gorgeous double strap feature which wraps around the basket, perfectly framing your monogram. Available in classic brown or a stunning olive green.

Covent Garden Hand Basket
The classic hand basket. With short leather handles and a generous size, you really can’t go wrong with this staple. This is the best basket to really get creative with your monogram.

Maltby Market Basket
Our Maltby has adjustable straps, meaning it can be carried by hand or worn over the shoulder, making this a great basket for everyday wear. It’s also a great option if you’re organising event gifting.

Beaufort Basket
With long leather straps that wrap around the basket, the Beaufort has exterior storage space for your beach towel - no more sandy bags over here.

Scilly Shoulder Basket
This over the shoulder basket has a lining complete with handy pockets to store your valuables. Perfect for city strolling or beach-side days. On this style we position your monogram a little higher, framed between the straps.

Dover Double Weave Basket
Our Dover is made up of two separate weaves, resulting in a stunning textured stripe basket. It’s super lightweight and has plenty of room for your essentials, with a nice long strap that fits over the shoulder.

Tiny Straw Basket
Itty bitty. The cutest basket for a mini-me, or sweet little hamper for gift giving or hen-do’s. We love a fun monogram on this one!

So now the question is, which is your favourite? 😉

11/08/2026

Our camera roll recently…

🪡 Teal is the colour of the summer and we’re so here for it
🪡 A thoughtful gift for a chef
🪡 Morning content shoots 📸
🪡 Gifts with that extra little touch The White Company
🪡 We found our Peter Jones & Partners ✨ studio launch sign
🪡 Off to a new home 🧸
🪡 Did you know we sell monogrammed yoga mats?
🪡 Chic Pageboy Projects
🪡 Grace is about to have an amazing bday 🎈
🪡 Not sponsored by M&S (though that would be fun 🍫)

10/08/2026

A table isn’t just for decoration. It’s the centre of the event - the focal point where everyone gathers to share stories, meet new people, and take a moment to sit, relax and soak in the celebration.

Whether it’s a wedding, product launch or special occasion, we’ve been lucky enough to have been part of so many beautiful events. It’s not only the final images that make these projects so worthwhile, it’s the incredible teams of creatives we get to work alongside, who turn every detail into an event to be remembered forever.

07/08/2026

It’s been a busy few months for us between our two Initially London studios!

From the peak of wedding season, to world-class sporting events like Wimbledon and the World Cup, we’ve had the joy of being part of so many incredible projects. Our ‘embroidered while you wait’ service in Peter Jones has been busier than ever, and our team have loved bringing your creative visions to life.

As always, thank you for trusting us to be part of your biggest moments and most precious gifts 💙

05/08/2026

Oh how we love embroidering denim 💙🪡

As a structured cotton fabric, denim provides the perfect base for embroidery. The thread colour combinations are endless; red thread on dark denim, brown thread to match the stitching, or tonal thread to blend in with the wash - the choose is yours!

Whether you’re adding a monogram, motif or logo, we’ve all got denim staples in our wardrobe, and customisation is the perfect finishing touch to make them truly yours.

04/08/2026

Save this for your next visit to Peter Jones! 🪡🧵 Peter Jones & Partners ✨

Our Monogramming Studio is designed to make personalising your items easier than ever. Just bring us your favourite pieces, and our team will work with you to create the perfect monogram.

A unique finishing touch to that special gift, whether for a friend, loved one or a treat for yourself 💫