Initially London

Initially London Shop our collection of monogrammed accessories, linens & gifts. We also offer an embroidery service to customers, and the trade.

12/06/2026

You may notice a gradual increase in monogramming on the *already* beautiful displays 👀

We couldn’t resist this Thin Stripe Indoor/Outdoor Cushion from , whether it’s a treat for yourself or a gift for someone in your life, the addition of a monogram makes it truly yours.

Pop in and see the team this weekend, we can’t wait to see what projects you bring us 🤩

11/06/2026

Not that we’re not happy to have rain…but we’re *very* much looking forward to the sun coming back 😎☀️

Summer baskets available online now, ready for you to design your monogram.

Item shown:
Scarborough Scallop Basket with Jute Tassel
Monogram: JW, Monogram Chic, Baby Pink & Light Teal thread

09/06/2026

New in! 💫🧺

In January some of our team went out to Marrakech to source and design new styles for our straw basket collection. And they’ve arrived! Just in time for summer. We are so excited to finally share them with you.

Meet the Tenby, Scilly, Dover, (and our old friend the Covent Garden) Baskets!

All of our baskets are made from 100% sustainably grown palm leaf, with genuine leather handles. Made ethically in Marrakech by the most talented and creative women weavers.

Available online now, ready to be monogrammed for summer! ☀️

08/06/2026

Because who doesn’t love tiny food themed motifs 🍊🍓🍍🥑🍋🥐🍅

Looking back on this very tasty project for event. Which is your favourite?

05/06/2026

How to monogram… John Lewis Father’s Day edition.

Our Monogramming Studio at Peter Jones is now in full swing! Here’s some fun ideas for Father’s Day gifting - because we believe everything looks better with a monogram.

Shop your gifts in Peter Jones, or bring something in, and we’ll monogram it for you on the spot. Choose from all our font styles and thread colours to create a really special gift. 🧵

What’s your favourite idea from the John Lewis collection?

03/06/2026

A couple of weeks ago we invited some friends of our brand to join us for a very special lunch, partnering with Fiona Finds and hosted in her gorgeous showroom at 29 Lowndes Street 💫

The group included people who have supported us in many ways over the years, and we took the opportunity to preview the exciting news of our Peter Jones partnership before it was publicly announced.

The table setting was exquisitely set by Fiona, of course. We monogrammed Fiona Finds linens with her fabulous monogram, and gifted each of our guests with their own monogrammed notepad, complete with dual coloured ribbons to match the colour scheme.

We are so grateful to work with so many incredible people across all aspects of the business, and it was so special to be able to thank just a select few and share our exciting new venture. A huge thank you to our host for this very special afternoon, and of course to our guests for joining us and making it so special. ❤️

19/05/2026

And we’re off! Day one of our brand new Monogramming Studio was a huge success, and we are just so excited to be here 💐💫

As always, the streets of Chelsea are full of life, colour and the most incredible craftsmanship and creativity for . Feeling inspired? Come and personalise your purchase with us in Peter Jones where we’ve got some adorable floral and cosmic motifs for the occasion.

And don’t panic, we’ll still be here after all the blooms get packed away.

14/05/2026

The news is out! 🚨

We are so unbelievably excited to be launching our new monogramming studio with in Peter Jones on Sloane Square.

This project has been in the works quietly behind the scenes for some time, and we are just so excited to be bringing part of our studio to buzzing Sloane Square working with the wonderful

Visit us from Monday, in full swing for Chelsea in Bloom. We’ve picked out our favourite celestial and floral motifs for the occasion, and of course have a wide variety of monograms to choose from!

Find us on the ground floor in Peter Jones where we’ll be monogramming any of your own items bought from John Lewis and beyond 💫

14/05/2026

Set a reminder!

Today at 4pm we’re finally launching the very exciting news we have for you 🤭 this project has been in the works for a long time and we can’t wait to share it with you.

13/05/2026

Just follow the signs…

The countdown is on to monogramming in Sloane Square. Any guesses? 👀🤫

Address

19A Heathmans Road
London
SW64TJ

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 9:30am - 5:30pm
Thursday 10am - 5pm
Friday 10am - 5pm

Telephone

+448001560878

Website

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