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Monday 10am - 6pm Tuesday 10am - 6pm Wednesday 10am - 6pm Thursday 10am - 6pm Friday 10am - 6pm Saturday 10am - 6pm

Jo Loves

Name: Jo Loves
Address: 42 Elizabeth Street, London, SW1W9, GB
Telephone: +442077306091
Price range: $$$$
Rating: 4.5

Jo Loves is Jo's new fragrance chapter since leaving Jo Malone Ltd in 2006. Discover the collection at 42 Elizabeth St, London and at JoLoves.com
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"Jo Loves is my new fragrance venture. After leaving Jo Malone Ltd in 2006, I woke every day still dreaming of fragrance. Jo Loves is the reality of those dreams, my hopes and creative thoughts, the ingredients in life that I love - but most of all, my passion for life, my language, my voice." - Jo Malone MBE

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Jo Loves is not a subsidiary company or an associated business of Jo Malone Ltd

19/06/2026

For the longest night of the year, we’re choosing scents that linger into golden hour and beyond.

From citrus spritzes at sunset to warm…

…to glowing notes after dark.

These are the Jo Loves fragrances made for summer evenings.

That turn into late night plans.

Which scent are you wearing into golden hour?

18/06/2026

How to make your fragrance last through Royal Ascot 🐎

Because occasion season is a marathon, not a sprint.

From moisturised skin to fragrance top ups before the after party, these are the Jo Loves tricks we swear by for making scent last all day long.

And yes a Paintbrush in your handbag changes everything.

17/06/2026

Most people are applying fragrance wrong and it’s probably why your scent disappears so quickly!

The biggest mistake?
Rubbing your wrists together after spraying.

It actually breaks down the fragrance faster and changes the way the notes develop on your skin.

Instead:
✨ Spray and let it settle naturally
✨ Apply onto moisturised skin
✨ Don’t judge it in the first 30 seconds

Fragrance is meant to unfold throughout the day, not instantly disappear.

Did you know this? #

16/06/2026

Have you ever smelt a fragrance and instantly been transported back to a person, place or moment?

That’s because scent is one of the strongest triggers for memory. One fragrance can suddenly remind you of an ex, a holiday, a night out or a version of yourself you forgot about completely.

People don’t just remember the scent. They remember how it made them feel.

What fragrance instantly brings back a memory for you?

11/06/2026

Things that just make sense this summer...
- A spontaneous trip to Italy
- A fragrance that transports you there
- Long lunches by the sea
- A complimentary fan for warm Capri inspired days

Receive a complimentary fan with your purchase of a With Love From Capri fragrance while stocks last.

10/06/2026

Candle care, the Jo Loves way.

Meet White Rose & Lemon Leaves a fresh floral blend of delicate white rose, crisp lemon leaves and a soft amber trail.

But to get the most out of every burn, a few little rituals make all the difference. Save this for your next candle reset.

09/06/2026

Some fragrances get compliments.
Some stop people in their tracks.

Whether you want to smell expensive, unforgettable, fresh out the shower or like golden hour on holiday, there’s a fragrance for that.

Now we need to know.
Which Jo Loves scent gets YOU the most compliments?

08/06/2026

THE JO LOVES COMMUNITY ❤️

There’s something really special about seeing our fragrances become part of your memories, routines and everyday moments.

Thank you for taking us along with you.

Tag to be featured in our next community round-up

05/06/2026

Jo didn’t return to fragrance to recreate the past, she returned to reinvent it.

From Paintbrush™️ and Fragrance Tapas to challenging what luxury fragrance could look and feel like, Jo Loves was built on the idea that scent should feel emotional, playful and unexpected. Because true innovation rarely comes from playing safe.

This is the story behind Jo Loves, a luxury fragrance brand created for people who see fragrance as more than just perfume.

What’s something you’ve had the courage to start again?

04/06/2026

Three fragrances. Three destinations. Three love letters to Italy. 🇮🇹

Introducing the new With Love From Mini Trio Collection, inspired by the sunshine of Capri, the elegance of Como and the golden evenings of Positano.

A little escape to Italy, bottled. Which destination are you choosing first?

Address

42 Elizabeth Street
London
SW1W9

Opening Hours

Monday	10am - 6pm
Tuesday	10am - 6pm
Wednesday	10am - 6pm
Thursday	10am - 6pm
Friday	10am - 6pm
Saturday	10am - 6pm

Telephone

+442077306091

Website

http://www.joloves.com/

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