Farlows

Farlows The British home of game fishing and country sports since 1840, with a commitment to quality, performance and innovation that continues today.
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Giving our customers the edge through unrivalled products, expertise and customer experience. Farlows' Pall Mall flagship store, just minutes away from bustling Piccadilly, is the perfect place to prepare for your fishing or shooting trips with over 6500 square feet devoted to all aspects of game fishing and fieldwear. Our extensive product range features more than 7000 items from the best brands

in their fields, ensuring that you can always find the best equipment for your needs. Our team of in-store staff are as passionate about game fishing and shooting as you are, and they're always happy to share their expertise and knowledge with our customers.

We are delighted to see our Farlows Poplin Brushed Cotton Shirt featured in Countryside Magazine. Thank you to the team ...
13/07/2026

We are delighted to see our Farlows Poplin Brushed Cotton Shirt featured in Countryside Magazine.

Thank you to the team at Countryside NFU for showcasing part of our collection in their recent 'What to Wear' editorial. Crafted for warm weather comfort and timeless style, and available in seven colourways to suit every summer wardrobe.

Discover the full collection online, or visit us in our Pall Mall store.

08/07/2026

Few places are as iconic to fly anglers as Britain's beautiful chalkstreams.

Crystal-clear water, wild trout and technical fishing make every cast both rewarding and unforgettable.

In our latest video, we share practical tips on approaching a chalkstream, reading the water, improving your presentation and getting the most from your day on the river - whether you're visiting for the first time or looking to sharpen your skills.

Watch now and let us know your favourite chalkstream in the comments.

07/07/2026

๐‡๐ž๐š๐ฅ๐ญ๐ก๐ฒ ๐ซ๐ข๐ฏ๐ž๐ซ๐ฌ ๐š๐ซ๐ž ๐ญ๐ก๐ž ๐Ÿ๐จ๐ฎ๐ง๐๐š๐ญ๐ข๐จ๐ง ๐จ๐Ÿ ๐ ๐ซ๐ž๐š๐ญ ๐Ÿ๐ข๐ฌ๐ก๐ข๐ง๐ .

That's why we're proud to support Sportfish Rivers Month throughout July, helping to raise awareness of the importance of protecting and improving our rivers for future generations.
Whether you spend an hour litter picking, volunteer with a local conservation group, or simply take a little extra care when you're out on the bank, every action makes a difference.

Find out how you can get involved over at Sportfish:
https://www.sportfish.co.uk/blog/sportfish-rivers-month

Together, we can help ensure our rivers continue to thrive for generations to come.

A wonderful event at Farlows last night with Andrej Urosevic, the UK's only "Fish Sommelier", treating 25 special guests...
05/07/2026

A wonderful event at Farlows last night with Andrej Urosevic, the UK's only "Fish Sommelier", treating 25 special guests to a masterclass in preparing trout gravlax and a seabass ceviche!

Huge thanks to Corney & Barrow for the delicious wine and champagne, to Lakedown Brewery Company for the beer and cider and to YETI for the bowls and coolers.

๐…๐ฅ๐ฒ ๐Ÿ๐ข๐ฌ๐ก๐ข๐ง๐  ๐Ÿ๐จ๐ซ ๐›๐š๐ฌ๐ฌ ๐ข๐ฌ ๐จ๐ง๐ž ๐จ๐Ÿ ๐ญ๐ก๐ž ๐ฆ๐จ๐ฌ๐ญ ๐ž๐ฑ๐œ๐ข๐ญ๐ข๐ง๐  ๐ฐ๐š๐ฒ๐ฌ ๐ญ๐จ ๐ญ๐š๐ซ๐ ๐ž๐ญ ๐š ๐ก๐š๐ซ๐-๐Ÿ๐ข๐ ๐ก๐ญ๐ข๐ง๐  ๐”๐Š ๐ฌ๐š๐ฅ๐ญ๐ฐ๐š๐ญ๐ž๐ซ ๐ฌ๐ฉ๐ž๐œ๐ข๐ž๐ฌ.Whether you're new ...
02/07/2026

๐…๐ฅ๐ฒ ๐Ÿ๐ข๐ฌ๐ก๐ข๐ง๐  ๐Ÿ๐จ๐ซ ๐›๐š๐ฌ๐ฌ ๐ข๐ฌ ๐จ๐ง๐ž ๐จ๐Ÿ ๐ญ๐ก๐ž ๐ฆ๐จ๐ฌ๐ญ ๐ž๐ฑ๐œ๐ข๐ญ๐ข๐ง๐  ๐ฐ๐š๐ฒ๐ฌ ๐ญ๐จ ๐ญ๐š๐ซ๐ ๐ž๐ญ ๐š ๐ก๐š๐ซ๐-๐Ÿ๐ข๐ ๐ก๐ญ๐ข๐ง๐  ๐”๐Š ๐ฌ๐š๐ฅ๐ญ๐ฐ๐š๐ญ๐ž๐ซ ๐ฌ๐ฉ๐ž๐œ๐ข๐ž๐ฌ.

Whether you're new to bass fly fishing or looking to refine your approach, our updated guide brings together practical advice from the Farlows team, covering:

๐ŸŽฃ Choosing the right fly rod, reel and line
๐ŸŒŠ Reading tides, structure and likely holding areas
๐Ÿชถ Effective fly patterns and retrieves
๐Ÿ“… The best times and conditions to fish
๐Ÿ’ก Tips to help improve your chances from the very first session

As with all our guides, it's built on experience gained on the water and is designed to help anglers fish with greater confidence.

Read the guide here:
https://www.farlows.co.uk/blog/how-to-fly-fish-for-bass

Have you discovered fly fishing for bass yet? We'd love to hear your favourite flies, locations or tactics in the comments.

01/07/2026

Retail manager Tom keep us right with his pick for catching trout throughout the warmer weather.

Could your salmon be next?Every salmon tells a story, and yours could earn a place in the history books. The Charles Far...
26/06/2026

Could your salmon be next?

Every salmon tells a story, and yours could earn a place in the history books. The Charles Farlow Trophy is awarded each year to the largest fly-caught Atlantic salmon safely released in an English or Welsh river, with the winner receiving a ยฃ500 Farlows gift voucher, an engraved bottle of Foxdenton โ€˜Goliathโ€™ gin, and their name on the trophy.

Whether itโ€™s a fresh-run grilse or the fish of a lifetime, enter every salmon. You never know what everyone else has caught until the season is over.

https://www.farlows.co.uk/charles-farlow-trophy

And the winner is... CONGRATULATIONS to Simon Holme, winner of our recent Day's Fishing for 2 on the River Itchen compet...
25/06/2026

And the winner is...

CONGRATULATIONS to Simon Holme, winner of our recent Day's Fishing for 2 on the River Itchen competition!

We hope you enjoy your prize!

Sunshine, rising temperatures and longer days can all make a difference on the water. Whether youโ€™re stalking trout on a...
25/06/2026

Sunshine, rising temperatures and longer days can all make a difference on the water. Whether youโ€™re stalking trout on a crystal-clear river, heading to the coast for some bass fishing or enjoying an evening on the lake, having the right kit makes every session more enjoyable.

From lightweight uv safe clothing, wading boots to polarised sunglasses, fly boxes and hydration essentials, weโ€™ve pulled together everything you need for summer fishing.

Explore our Summer Essentials collection and make the most of the season. โ˜€๏ธ๐ŸŽฃ link in stories

Address

9 Pall Mall
London
SW1Y5NP

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 10am - 6pm

Telephone

+442074841000

Website

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