Sharafi & Co

Sharafi & Co Sharafi & Co (est. 1990) is a wholesaler supplying leading retailers. All our goods are handwoven. We offer free delivery to mainland UK within 3 days.

Our retail online clients come to us because they want quality goods at competitive prices, purchased from a reliable source. Be it for a rare Persian vintage or antique rug or end of line Nepalese at great prices, or even one off handmade designer store samples, or one of the largest selections of Persian Tribal Kelims. What you will find with us online is only a small selection of our goods. So

if you can’t find what you are looking for just send us an email with some details, such as size, colour palate, let us know if you want a modern or antique rug and one of our sales staff will get back to you. No quibble refund for goods returned in the same condition as sold within 28 days. All goods can be viewed and inspected before purchase at our warehouse; we are a mere two minutes’ drive from IKEA Wembley. But as we are essentially a wholesale business we require all retail clients to make an appointment before visits. There are parking spaces available. We have extensive experience working with Interior Designers and welcome inquiries on projects of all sizes. Above all our clients come first and their long term successes have guaranteed ours.

29/07/2026

The showroom comes to you. 🤝🏛️

Choosing an antique Persian carpet is an intimate decision. It has to harmonize with your space, your art, and your daily life.

Instead of trying to imagine how a piece will fit, let us bring the collection to your rooms. Our home-trial service is entirely free, entirely without obligation, and designed to give you the peace of mind you deserve before making a permanent investment in your home.

28/07/2026

Beyond the ordinary: Why savvy collectors look for Qazvin. 🏛️✨

When most people think of Persian carpets, they picture the ubiquitous Kashan or Tabriz found in every showroom. But if you want something truly scarce with an unmistakable presence, you look to the storied looms of Qazvin.

This antique piece is a brilliant example of why. Set against a radiant, saturated Persian red ground, it features a striking blue and mustard medallion echoed in the matching spandrels. It blends classical geometric discipline with a painterly, swirling floral field that feels both structured and fluid. It’s an investment piece that stands completely apart.

24/07/2026

A mosque woven in wool. 🏛️✨

Most antique rugs speak in the language of geometry and vines. But this exceptional antique Kashan speaks in architecture. Eschewing the standard medallion layout, the field features a rare pictorial row of mosques with minarets, surrounded by a sea of delicate, finely woven botanicals.
It’s a deeply moving piece of folk history. Because of the passage of time, the rare ground color has matured into a rich, complex patina that synthetic dyes could never replicate. This is a quiet masterpiece—designed not to scream for attention, but to command a room through pure, historic presence.

21/07/2026

No sketches. No rules. Just pure nomadic imagination. 🐔🐟

When you look at a city rug, you see a master plan. When you look at an antique Khamseh confederacy rug, you see a storyteller at work. Woven without a paper cartoon, this piece is a living storyboard filled with whimsical chickens, fish, and protective talismans.

What makes it an extraordinary find? That rare saffron yellow ground flanking the triple medallion. It’s an unusual, joyful choice that breathes light into the deep indigo and madder red field. It isn’t just floor decor—it’s a window into the nomad’s world.

20/07/2026

The language of the nomad: Tulips, squares, and the seed of life. 🌷✨

In tribal weaving, nothing is random. This antique Kolyai carpet features a grand, architectural square medallion that practically covers the entire rug. But look closely at the details: bursting from the ends are five stems of tulips—the ancient Kurdish symbol for life and beauty.

Because it was crafted with authentic natural dyes on a deep indigo ground, the colors don’t just sit on the wool; they breathe. It is a heavy-duty, durable piece of art that brings a deeply authentic, narrative edge to a modern home.

17/07/2026

The weaver’s secret signature. 🔍🧵

When you look at this antique Tabriz, you see a masterclass in balance: a deep indigo medallion floating on a soft beige field. But look closely at the lower end, and you’ll find a splash of red found nowhere else on the rug.

This isn’t a mistake—it’s a choice. In a world of mass-produced decor, this subtle, asymmetrical ‘signature’ reminds us that a human sat at this loom. It’s that dash of mystery that makes a house feel like a curated home.

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16/07/2026

Why a ‘broken’ design is a better design. 🏛️✨

Traditional Tabriz rugs are famous for their rigid symmetry: medallion in the center, spandrels in the corners, everything locked in place. But this antique piece? It takes a different path.
By removing the corner spandrels, the weaver opened the beige field, allowing the floral motifs to breathe. It transforms the rug from a ‘heavy historical artifact’ into a light, airy, and contemporary decorative element. It’s the perfect anchor for a room that needs the quality of a Tabriz but the lightness of a modern space.

14/07/2026

The Boteh: An ancient ‘Flame’ woven in indigo. 🔥💙

In the Afshar weaving tradition, the Boteh isn’t just a pattern—it’s the ‘Seed of Life’ or the ‘Flame of Zoroaster.’ When you see an all-over Boteh repeat like this antique Sirjan, you aren’t just looking at a design; you’re looking at a rhythmic, timeless narrative that has been passed down through generations.

The true magic of this piece is the indigo. Because it is dyed with 100% natural pigments, that midnight blue isn’t ‘flat.’ It has a living, breathing quality—shifting from deep navy to soft slate depending on the hour of the day. Encased in masterfully executed guard borders, this is a piece for the collector who values the quiet power of repetition and the enduring quality of honest, antique wool.

Looking for a piece with deep history and endless depth? DM for a video of how this indigo catches the light. 📩

13/07/2026

People always ask me, ‘What makes a high-quality rug last?’ The answer isn’t just the wool or the pattern—it’s what happens at the very edge. 🧵

This is a ‘stop-end.’ It’s the invisible structural reinforcement that prevents the warp threads from fraying and the entire rug from unraveling. It takes years of muscle memory to get this speed and tension right.

Watch closely. This is what ‘Mastery’ looks like in real-time. If you don’t see this level of detail on your rug’s edge, it’s not built for the long haul.

Address

Unit 9, First Floor, 1 Chandos Road
London
NW106NF

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+442087350701

Website

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