SoShiro

SoShiro SoShiro is a collection of designs by Interni which embraces the diversity and beauty of cultures and

Material doesn’t arrive empty.Long before it enters a space, it has gathered associations - of place, repetition, climat...
13/02/2026

Material doesn’t arrive empty.
Long before it enters a space, it has gathered associations - of place, repetition, climate, and use. We’ve encountered these textures before, in particular contexts, and those experiences shape how we feel in their presence.

That quiet layer of preconception is what gives some spaces depth.

We’ve written a longer reflection on how material intelligence and cultural memory influence atmosphere.

Read the full piece via the link in bio.





03/02/2026

This is not a mural.

It’s a living community made visible.

Over 100 homes.
9,000 m² of shared ground.
One collective vision.

Led by MAHKU – Movimento dos Artistas Huni Kuin, huni meka - sacred healing songs - are translated into color, rhythm, and form. Each house becomes its own artwork. Each wall, a voice.

More than 500 residents, painters, and local producers came together - not to decorate the city, but to heal it. To strengthen it. To belong to it.

A project by Instituto CURA, reminding us that when people create together, cities don’t just change how they look - they change how they feel.

This is how the spirit of a city takes shape:
through people.
through art.

art

DesignInContext ArchitecturalPoetry DesignReflections CulturalNarratives MaterialAndMeaning DesignCulture centrobrasildesign designforabetterworld dfbwaward2025

As the region’s art and design world comes alight, we turn to architecture that continues to express its culture with qu...
29/10/2025

As the region’s art and design world comes alight, we turn to architecture that continues to express its culture with quiet clarity - grounded in place, material, and meaning.
Across the Middle East, three remarkable projects translate this dialogue between culture and place: Diriyah’s fusion of Najdi heritage and contemporary geometry; Dubai’s Mosque of Light, where carved stone traces the rhythm of prayer; and Abu Dhabi’s Estidama Mosque, where skylights mark each moment of devotion.
In each, light moves through structure as both presence and language - shaping form, guiding rhythm, and revealing the spirit of place.

For those visiting the region in the coming months, these works offer quiet encounters with architecture that speaks through culture, craft, and light.

Diriyah Governorate, Diriyah, Riyadh, Saudi Arabia
Geometry becomes memory - Najdi heritage reinterpreted for our time.

Mosque of Light, Dubai, UAE
Carved stone traces the rhythm of prayer - light shaping space, quietly and with purpose.

Estidama Mosque, Abu Dhabi, UAE
Skylights mark devotion - daylight guiding reflection and rhythm.

Where the Past Breathes into the PresentIn the heart of Sharjah, a living heritage unfolds.Here, tradition isn’t frozen ...
17/07/2025

Where the Past Breathes into the Present

In the heart of Sharjah, a living heritage unfolds.
Here, tradition isn’t frozen in time — it’s being reawakened through a thoughtful 15-year restoration that culminates in 2025.

The Heart of Sharjah stands as the region’s largest historical preservation effort — a long-term cultural gesture that invites us to reflect on what it means to honour the past while living in the now.

As the cooler months return, it becomes a place for quiet contemplation.
On beauty. On resilience. On how we carry forward stories, craft, and identity in the spaces we shape.

This is not just preservation.
It’s a reminder that culture lives best when it’s lived in.

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It’s all about creating spaces that tell a story, bring people together, and get us thinking beyond the everyday. That’s...
03/07/2025

It’s all about creating spaces that tell a story, bring people together, and get us thinking beyond the everyday. That’s the magic that happens when art and architecture come together in a fun and surprising way.

Projects like the Venus Lounge by capture this beautifully — from the monumental copper planet to the flowing red seating, it’s a space that’s as thoughtful as it is visually striking. A great reminder of what’s possible when design is led by narrative, culture, and connection.

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What if architecture could challenge the way the world works?Josh Dawson () is an LA-based architect, filmmaker, and res...
24/06/2025

What if architecture could challenge the way the world works?

Josh Dawson () is an LA-based architect, filmmaker, and researcher exploring how speculative design can reimagine the systems shaping our world. His work spans world-building, installation, and film — often addressing climate politics, extraction, and the legacy of colonialism.
This week in LA, he’s giving a talk at the Helms Design District:
“World-Building and the Architecture of What-If.”
Dawson will discuss how speculative world-building can critique real-world systems while offering tools to reshape them. Drawing from work in architecture, computational design, and filmmaking, he’ll share a journey through projects like Caustico, Loa’s Promise, Spa Sybarite, and the forthcoming Bradbaori.
From advising policymakers on climate resilience at Arcadis to crafting dystopian futures for Netflix, his practice shows how data, design, and storytelling can converge to imagine—and inform—alternative futures.

At SoShiro, we understand architecture as an art form that transcends functionality to create meaningful cultural narratives and emotional experiences. Through storytelling and imagination, architecture becomes a powerful medium to inspire, challenge, and connect communities.

🗓️ June 27, 4 PM
📍 Helms Design District, Los Angeles
🎟️ Eventbrite link in Josh Dawson’s bio

From 5–29 June , the fifth London Design Biennale returns under the visionary curation of Dr Samuel Ross MBE (.by.samuel...
13/06/2025

From 5–29 June , the fifth London Design Biennale returns under the visionary curation of Dr Samuel Ross MBE (.by.samuelross), founder of A‑COLD‑WALL* and SR_A.

With the theme “Surface Reflections”, this year’s edition explores the interplay between inner worlds and external influences—shaping identity, legacy, and environment.

Discover over 35 international pavilions, immersive installations, bold performances, talks, and thought-provoking workshops.

We’re excited to explore the Biennale and take time to reflect on how design shapes our identity and our world. A perfect dose of inspiration for the weekend!

📷 Image courtesy of
🇯🇵 Japan – Paper Clouds
🇴🇲 Oman – Memory Grid
🇷🇴 Romania – Inner Reflections Outer Worlds

to London Craft Week 2024, when SoShiro proudly hosted Secret Ceramics in partnership with FiredUp4, founded by Kate M...
29/05/2025

to London Craft Week 2024, when SoShiro proudly hosted Secret Ceramics in partnership with FiredUp4, founded by Kate Malone. Over 100 unique single-stem vessels by leading artists, influencers, and graduate talents were exhibited—and sold to support this meaningful charitable initiative.




Photography:

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Congratulations ! For creating a legacy of your brilliance
25/04/2025

Congratulations ! For creating a legacy of your brilliance

A beautiful evening with celebrating Defining Style—a thoughtful look at how we shape the spaces around us. At SoShiro,...
03/04/2025

A beautiful evening with celebrating Defining Style—a thoughtful look at how we shape the spaces around us. At SoShiro, we’re always inspired by conversations that deepen our connection to design, culture, and the feeling of home.

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Are you doing some last minute Christmas shopping but can’t face the hectic energy of Oxford Street? Our Handcrafted by ...
19/12/2024

Are you doing some last minute Christmas shopping but can’t face the hectic energy of Oxford Street?

Our Handcrafted by the World festive market is filled with handmade gifts sourced from artisans all over the globe which will delight your loved ones.

Best of all, you’ll be able to shop in peace at our intimate Marylebone gallery, sipping on delicious coffee produced by or luxurious local wines from , and nibbling on gluten free and plant-based treats from .

Click the link in our bio to reserve a space to visit our festive market tomorrow and make shopping in the eleventh hour a luxurious experience.


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23 Welbeck Street
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W1G8DZ

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Monday 9:30am - 6pm
Tuesday 9am - 6pm
Wednesday 9:30am - 6pm
Thursday 9am - 6pm
Friday 9:30am - 6pm

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