JÚ A contemporary African brand with a minimalist aesthetic for elegant sartorialists.

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“Roda di Tina” The show opens with the song Cacheu da Silva by Seco Coté which calls on the city to wake up and show tha...
15/10/2024

“Roda di Tina”

The show opens with the song Cacheu da Silva by Seco Coté which calls on the city to wake up and show that it is not asleep, that it has not forgotten its loved ones. Cacheu was the first point of Western contact in West Africa and one of the biggest transatlantic ports during slavery. It is symbolic to rescue this sound in which Tina’s heart beats to begin our journey.

Through this evocation, the soundtrack involves speech, in which Karyna Gomes, one of the great figures of contemporary Bissau Guinean music, tells us about some meanings and conceptions of mandjuandadi; involves transcendence through our spiritual essence; involves the community through the use of sonorities and background sounds that express everything that will not be transmitted through words and involves hope, a moment in which the body is the main transmitter of everything to the sound of Sindin Vela. This closing to the sound of Sindin Vela by Bidinte, is a cry of suffering and a cry of hope for a light that will illuminate our path.

The music in this show is responsible for the state of balance and fullness. The rhythm is imposed on the corporeality of the models, however the movement accompanies the sound dynamics as they are shaped by the rhythm of the music.

Without Karyna, this show will not be the same. I am really grateful for our conversation that allows me to understand my culture deeper, such as about the mandjuandadi. Our recorded conversations, along with her beautiful voice complimented the music and the direction of the show. It really highlights the beauty of Bissau Guinean music. And because of that, I thank you.

I would also like to thank Remna for his suggestions and help for the soundtrack for this show. His knowledge on Bissau Guinean archival music and effortless skills emphasises the essence and atmosphere that I want to bring out.

Jucelyne

Photography by
Voice by
Music production by

“Roda di Tina”The braids used in this show are much more than just aesthetics. They represent knowledge, resistance and ...
08/10/2024

“Roda di Tina”

The braids used in this show are much more than just aesthetics. They represent knowledge, resistance and a symbol of black identity. It is our heritage that are in line with all the knowledge and civilisational values transmitted by our ancestors.

Braiding requires an extremely mathematical, calculated and thought-out cognitive process from the braider. Since the emergence of African civilization, hairstyle has been used to indicate people’s marital status, geographic origin, age, ethnic identity, wealth and social position. In this way, this aesthetic aspects assumed an important place in the cultural life of different ethnicities.

During the slavery period, braids began to be used by black women both as a means of communication, transmission of messages, escape maps, and to hide seeds of rice, corn and diamonds that would help them survive later. For example, “corn row” is a hairstyle that, in addition to looking like an upside-down gourd, also conveys the entire aesthetic of rice, corn or sugar cane plantations, which are mostly rows. There are others that are made up of beads and shell shapes that are linked to the orixás and our spiritual stories, such as those that represent the landscape of our communities such as mountains, palm trees, street layouts and the architectural forms of houses.

JÚ aims to emancipate and affirm black hairstyle full of meaning, which is fundamental in the construction of black identity. Braids are a testament that the resilience and strength of African cultures endures to this day through the symbolism of hair.

Photography by
Sketch by

A glimpse into the backstage moments of “Roda di Tina” Spring Summer 2025 collectionPhotography
23/09/2024

A glimpse into the backstage moments of “Roda di Tina” Spring Summer 2025 collection

Photography

A glimpse into the backstage moments of “Roda di Tina” Spring Summer 2025 collectionPhotography
23/09/2024

A glimpse into the backstage moments of “Roda di Tina” Spring Summer 2025 collection

Photography

“Roda di Tina”The Spring Summer 2025 collectionLook 15Creative Direction Runway Photography  Runway Details & backstage ...
20/09/2024

“Roda di Tina”
The Spring Summer 2025 collection

Look 15

Creative Direction
Runway Photography
Runway Details & backstage Photography
Styling
Show production .co.uk
Movement Direction
Music direction & production
Sound Engineering ._
Set Design
Lead Hairstyling
Hairstyling Assistant
Lead Makeup
Makeup Assistant .makeup
Model

“Roda di Tina”The Spring Summer 2025 collectionLook 14Creative Direction Runway Photography  Runway Details & backstage ...
20/09/2024

“Roda di Tina”
The Spring Summer 2025 collection

Look 14

Creative Direction
Runway Photography
Runway Details & backstage Photography
Styling
Show production .co.uk
Movement Direction
Music direction & production
Sound Engineering ._
Set Design
Lead Hairstyling
Hairstyling Assistant
Lead Makeup
Makeup Assistant .makeup
Model

“Roda di Tina”The Spring Summer 2025 collectionLook 13Creative Direction Runway Photography  Runway Details & backstage ...
20/09/2024

“Roda di Tina”
The Spring Summer 2025 collection

Look 13

Creative Direction
Runway Photography
Runway Details & backstage Photography
Styling
Show production .co.uk
Movement Direction
Music direction & production
Sound Engineering ._
Set Design
Lead Hairstyling
Hairstyling Assistant
Lead Makeup
Makeup Assistant .makeup
Model .vanesssa_

“Roda di Tina”The Spring Summer 2025 collectionLook 12Creative Direction Runway Photography  Runway Details & backstage ...
20/09/2024

“Roda di Tina”
The Spring Summer 2025 collection

Look 12

Creative Direction
Runway Photography
Runway Details & backstage Photography
Styling
Show production .co.uk
Movement Direction
Music direction & production
Sound Engineering ._
Set Design
Lead Hairstyling
Hairstyling Assistant
Lead Makeup
Makeup Assistant .makeup
Model .agerly

“Roda di Tina”The Spring Summer 2025 collectionLook 11Creative Direction Runway Photography  Runway Details & backstage ...
20/09/2024

“Roda di Tina”
The Spring Summer 2025 collection

Look 11

Creative Direction
Runway Photography
Runway Details & backstage Photography
Styling
Show production .co.uk
Movement Direction
Music direction & production
Sound Engineering ._
Set Design
Lead Hairstyling
Hairstyling Assistant
Lead Makeup
Makeup Assistant .makeup
Model

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