On Savile Row

On Savile Row London’s iconic destination, renowned for bespoke tailoring, craftsmanship and contemporary style.

In 1921, a client left two stag heads at while he stepped out for lunch and never returned. Mounted on either side of t...
26/06/2026

In 1921, a client left two stag heads at while he stepped out for lunch and never returned. Mounted on either side of the fireplace, they have remained ever since.

Over the decades, they have quietly looked on as Savile Row evolved around them: the post-war rebuilding of British tailoring, the rise of ready-to-wear and the enduring refinement of houses like Huntsman that continued to define craftsmanship at its highest level.

Within the rooms below, fittings, fabric selections and commissions for royalty, actors and statesmen have all unfolded beneath the stag heads - small rituals of a craft that has barely changed in a century.

Over the decades, they have quietly looked on as Savile Row evolved around them: the post-war rebuilding of British tailoring, the rise of ready-to-wear, and the enduring refinement of houses like Huntsman, which continued to define craftsmanship at its highest level.

Born in Sydney in 2009, is known for its modern approach to tailoring - shaped by Australia’s warm climate and focus on...
24/06/2026

Born in Sydney in 2009, is known for its modern approach to tailoring - shaped by Australia’s warm climate and focus on ease, lightness and movement.

Now at its Old Burlington Street atelier, just off Savile Row, it has brought a fresh perspective to the historic area. These cream-toned looks, designed for heat and elegance in equal measure, feel perfectly at home courtside at Wimbledon.

Discover more at P.Johnson, 25-28 Old Burlington Street.

The new Knatchbull Summer campaign features new pieces combining the house’s signature craftsmanship with lighter fabric...
23/06/2026

The new Knatchbull Summer campaign features new pieces combining the house’s signature craftsmanship with lighter fabrics, softer tones and effortless silhouettes.

Often called the founding father of Savile Row, established its tailoring house on Savile Row in 1846, helping shape it...
22/06/2026

Often called the founding father of Savile Row, established its tailoring house on Savile Row in 1846, helping shape its reputation as the world’s home of bespoke craftsmanship.

Its renown was further elevated by royal patronage - from Queen Victoria to the future Emperor Napoleon and King Edward VII - who transformed the house into a social epicentre of fashion. It was here that Henry Poole is widely credited with creating the original dinner jacket for King Edward VII, an innovation that would later evolve into the American tuxedo.

Discover more at Henry Poole & Co.,15 Savile Row.

Few tailors have left a greater mark on modern Savile Row than . In the late 1960s, his bold approach to cut and silhoue...
19/06/2026

Few tailors have left a greater mark on modern Savile Row than . In the late 1960s, his bold approach to cut and silhouette helped redefine British tailoring, introducing the strong shoulders, sculpted chest and sweeping lapels that became his signature.

That distinctive vision is brought to the morning suit with characteristic elegance and precision.

Discover more at Edward Sexton, 35 Savile Row.

Named after Lady Dorothy Savile, the woman for whom Savile Row itself was named, pays homage to one of the great cultur...
18/06/2026

Named after Lady Dorothy Savile, the woman for whom Savile Row itself was named, pays homage to one of the great cultural figures of 18th-century London, renowned for bringing together artists, thinkers and members of high society.

Inspired by the great caffè cultures of Milan, Vienna and Rome, Dorothy’s carries that spirit forward today as an all-day caffè, bar and restaurant.

Dorothy’s is now open at 41 Savile Row.

In 2016, made Royal Ascot history as the first woman to wear a morning suit in the Royal Enclosure.Three years later, s...
18/06/2026

In 2016, made Royal Ascot history as the first woman to wear a morning suit in the Royal Enclosure.

Three years later, she broke new ground again, becoming the first and only women's tailoring house to open a storefront on Savile Row.

Today, her designs continue to redefine modern tailoring, combining impeccable craftsmanship with contemporary elegance. For women attending Royal Ascot, 's bespoke and ready-to-wear pieces offer a sophisticated alternative to traditional occasionwear - perfect for those seeking a look that is both timeless and distinctly modern.

Discover more at Knatchbull, 32 Savile Row.

With Royal Ascot underway, attention often falls on the morning suit, but the tradition of formal daytime dress extends ...
17/06/2026

With Royal Ascot underway, attention often falls on the morning suit, but the tradition of formal daytime dress extends from head to toe. As Savile Row became the centre of British bespoke tailoring during the nineteenth century, standards of dress evolved around the complete silhouette, with polished black leather shoes established as the essential accompaniment to morning coats and striped trousers.

continues this heritage through meticulously crafted styles such as the Churchill, Oxford and Warwick. Defined by balance, proportion and understated refinement, they are designed to complement the precision of formal tailoring.

Discover more at Gaziano & Girling, 39 Savile Row.

Royal Ascot begins today, continuing a tradition that dates back to 1711. Its official dress code reflects the event’s r...
16/06/2026

Royal Ascot begins today, continuing a tradition that dates back to 1711. Its official dress code reflects the event’s roots as a royal occasion, where morning dress became established as the correct attire for formal daytime events among Britain’s social and aristocratic circles during the nineteenth century.

For generations, Savile Row tailors have crafted and refined the morning suit, helping to define the standards of formal dress that remain synonymous with Royal Ascot today.

At 7-8 Savile Row, Cad & The Dandy continues that tradition with expertly tailored morning suits designed for Ascot and every formal occasion beyond.

Discover more at Cad & The Dandy, 7-8 Savile Row.

Royal Ascot is an occasion where every detail counts. The cut of a coat, polished shoes and a well-balanced silhouette s...
12/06/2026

Royal Ascot is an occasion where every detail counts. The cut of a coat, polished shoes and a well-balanced silhouette set the tone, but it is grooming that provides the final polish - a close shave, neat hair and well cared-for skin separating the well dressed from the truly well turned out.

This June, and reunite at 11 Savile Row for an exclusive residency at the Huntsman Club.

Royal Ascot is an occasion where every detail counts. The cut of a coat, polished shoes and a well-balanced silhouette set the tone, but it is grooming that provides the final polish - a close shave, neat hair and well-cared-for skin separating the well-dressed from the truly well-turned-out.

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