18/05/2026
VFour on the mall floor.
Another great trader story with Romiluyi Abiodun, who we first met a couple of years ago. From day one, it was clear he had the drive, passion and ambition to build something special. What Romy wanted to understand was how to successfully transition his brand into the retail environment and do it properly.
At Flourish, we are proud to have supported Romy not only with advice and mentorship, but also by helping bring his vision to life through his reclaimed scaffold board setup and providing pop-up opportunities across a number of our centres over the years.
Today, VFour is becoming one of the fastest-growing urban streetwear brands around, with customers travelling from all over to purchase their next piece. A huge part of this success comes down to the incredible work he has put into building their online presence and community.
Success never happens overnight, and it is clear that Romiluyi is in this for the long run continuing to push, evolve and grow the VFour brand every single day.
A huge thank you to Romiluyi for taking the time to speak with me, and we look forward to watching VFour continue to flourish over the coming years.