05/06/2026
📣 So I ask you…..
❓How do you get your posts out to your followers?
🗣️ So many times customers come into the shop and during conversation I find out that they don’t see many or any of our social media posts, and haven’t for a while 😬
❓Why do we only see some, the occasional one but not all of the posts from the people or business we follow? WHY????
😖 This drives me insane as writing for social media and trying to make good posts, informative posts, interesting posts is important to me.
I don’t want to throw out rubbish, daft, ridiculous posts, I want them to be a benefit to the reader, I’m also not one who wants to push sales down your throat! Yes I want you to see what our new stock/arrivals are but I don’t want to be just sales, sales, sales.
📣 So help me out here (well that’s anyone who might actually be able to see THIS post.)
❓What type of content do you want to see from Footprints?
❓If you are a social media expert or in the know, what type of content WORKS well, and why?
❤️ For me it’s about the WORDS, the INFORMATION, the HELPFULNESS a post can offer you.
🎶 I want you guys to be singing from the same hymn sheet as me, I want my customers to want the best for their feet or their children’s feet just like I do. I want my customers/followers to self-identify with what I’ telling/showing you, I want you to be shouting from the same corner as me and shouting about Footprints from the rooftops!
🎙️I also want FOOTPRINTS to speak your language, to directly align with your beliefs and what’s important to you, about what you are thinking, speaking, feeling about shoes, feet, foothealth, kids clothing, trends, styles, price points etc.
🧑🧑🧒🧒 I want to look after my FOOTPRINTS family/community, I also want to bring in new members, new followers to allow me the privilege of staying on our lovely highstreet selling you quality, FITTED footwear, gorgeous clothing, gifts and accessories 🛍️
❓Let me ask you ….
What makes you 🫵 pause mid-scroll?
❓Is it because a post is about something that’s been milling around in your head, you’ve been talking to a friend about and then suddenly (as media does) the subject keeps coming up on your timeline? OR
❓Is it because you feel connected to me or the shop. My content feels genuine? OR
❓Because the photo📸 or video📹 catches your attention? OR
❓Is it because Footprints is the solution to a problem you have been experiencing (because FOOTPRINTS is a specialist in measuring feet, fitting footwear.)
❓Because we are far, far more than your regular shoe shop offering help, solutions, we listen to you, we do our utmost to support your needs (and wants). Because we truly care! OR
❓Because YOU feel seen, heard and understood both in store or from the topics we talk about on our socials?
👀 If you’ve read this post till the end, YOU are probably one of our clan, our Footprints Family, because you care too.
🫶 You may also be in a position where you can help us to answer some of our very frustrated questions about our page, our followers, our Footprints community, our place on the high street, YOUR thoughts and views about high street shopping and your preferences both on the high street and online and how FOOTPRINTS fit into that as a micro business in our little market town.
I’d love to hear from you, message me directly if you think you could help, inform and support your little independent shoe shop👣
🙏 Thanks so much for staying to the end of this post and reaching out,
Emma 👣