was established way back in 2004 when we were all dancing to House and Techno. Since then, as well as improving our taste in music, BabaBing! has gone from strength-to-strength, to become a major maternity brand. We have distribution in 6 countries worldwide and long-term partnerships with the likes of John Lewis, Boots PLC and Kiddiecare. Our business philosophy is simple; to design and develop p
aternity products that look as good as they function. Our classic DayTripper Paternity Satchel was the first product launched back in 2005 and quickly became a hit with mums and dads across the UK. Eight years on and we’ve worked hard to develop an iconic line of changing bags for all occasions, plus standout products like the LoBo bouncer, RockOut rocker and our brand new Noah Highchair and with much, much more to come. We’re also mightily proud to say that our products are designed, developed and tested right here in Blighty.
