24/01/2026
Some people arrive quietly and end up making some seriously cool waves 🤍
For four and a half years, Jo has been the heartbeat of this boutique in so many ways. Her impeccable eye for style, her abundant visual creativity (obsessive perfection), her hugely warm personality — but more than all of that, the incredible way she makes people feel. Seen. Comfortable. Confident. So many of you have walked in wanting inspiration and left feeling clearer (albeit, more layered) and all the more stylish because of her.
Fortunately this isn’t an ending. It’s a shift. As she steps into a new chapter, her presence at Cuckoo won’t disappear altogether — it will just show up differently, so do watch this space ✨
I will always be so incredibly grateful for everything Jo has poured into this business from the very beginning. Watching her bend the rules, empower those around her — from our team to our customers — and nurture this business so caringly as it grows has been nothing short of inspiring. Please send her so much love as she takes her next exciting steps 🤍
Jo, your magic will always be a part of this space. Thank you a trillion times for sharing in our journey ✨
A little heads up that Jo's last days in the boutique are saturday 24th, weds 28th and saturday 31st. Follow Jo to stay in touch.