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Monday 9am - 4:45pm Tuesday 9am - 4:45pm Wednesday 9am - 4:45pm Thursday 9am - 4:45pm Friday 9am - 4pm

Betts Metal Sales

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Hockley
Betts Metal Sales

The Betts Group is one of the world’s oldest precious metal businesses. We pride ourselves on being custodians of the past and pioneers of the future.
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We offer a range of specialist products and services, including precious metal refining and manufacturing, investment bullion, wedding rings, wrought items, grain, findings and tools. The Betts Group is one of the world’s oldest precious metal businesses, having been established in Birmingham’s Jewellery Quarter in 1760. We offer a range of specialist services, such as precious metal refining and

manufacturing, and provide access to an unrivalled breadth of products, including investment bullion and coins, wedding rings, wrought items, grain and findings, and professional tools. Our in-house manufacturing facilities specialise in segregated refining techniques, bespoke coloured alloy production, and precious metal recovery from a range of waste materials. As a vocal advocate of responsible sourcing, The Betts Group is the only licenced Fairtrade and Fairmined gold refiner in the UK. We have also pioneered Single Mine Origin (SMO) Gold, which offers luxury brands and retailers a responsible, fully traceable option without a premium price. Today, we blend traditional and contemporary knowledge to provide outstanding customer service, products and leadership for the precious metals industry. We support manufacturing jewellers, designers, jewellery students and hobbyists by supplying a comprehensive range of bullion and jewellery supplies backed by an experienced and friendly team. Our goal is to protect our industry for future generations whilst driving ever-higher environmental and sustainability standards. The Betts Group continues to operate from Birmingham’s Jewellery Quarter and is led by the ninth consecutive generation of the Betts family.

11/08/2026

LIVE DEMO: Experience the 3D Wedding Ring Designer – Tuesday, August 25, 10 AM BST ⭐

Join our upcoming LinkedIn Live event to see how the 3D Wedding Ring Designer could transform your independent retail business and bring personalisation and collaboration to your sales processes.

David Fletcher will be on hand to showcase the capabilities of the 3D Wedding Ring Designer and spotlight its most innovative features, enabling truly bespoke wedding rings in real time and with manufacturing guarantees.

Now's the time to move beyond standard stocked options and create something tailored to the customer’s exact requirements.

· Designed for independents
· Easily accessible, no integrations required
· 360-degree imagery
· Real-time design changes
· Live pricing with your retail markup
· Manufacturing assurances
· Responsibly sourced precious metals
· Custom laser engraving

➡️ Participate in our LinkedIn Live event here: https://www.linkedin.com/events/7491055970069008384?viewAsMember=true

📞 Call or email to find out more: [email protected] or 0121 233 2513.

Betts Metal Sales website users can request access today: https://bettsmetalsales.com/get-access-to-3d-wedding-ring-designer

10/08/2026

Choose generations of refining expertise with The Betts Group 🪙

Our operations use advanced, state-of-the-art processes to provide a comprehensive service for the smelting and refining of precious metals.

With the latest recovery equipment, we can refine lower-grade waste and recover diamonds and gemstones from scrap – ideal for pawnbrokers, second-hand collectors and pre-loved jewellery specialists.

Speak to our friendly and experienced team about sweeps, lemels, and full workshop clear-outs, as well as segregated refining of SMO Gold, AgAIN Silver, Fairtrade and Fairmined metals.

We're flexible, competitive, and happy to channel your recycled metal into one of our many in-house-manufactured products.

💻 Discover more here: https://bettsrefining.com/

📞 Get in touch with our team to find out more via [email protected] or telephone 0121 233 2413.

07/08/2026

Experience the 3D Wedding Ring Designer LIVE 🌟

Join David Fletcher, Head of Business Development for Bridal at The Betts Group, to discover the innovative features and market-leading benefits of our 3D Wedding Ring Designer – an interactive online platform that can transform your wedding ring business.

This exciting tool has been developed for independent retail jewellers looking to inject personalisation into their wedding ring offering and tap into the trend for collaborative creativity as part of the sales process.

Here's what you need to know:

+ Join us via LinkedIn at 10 AM on Tuesday, August 25
+ See the platform firsthand and ask questions
+ Put the tool to the test with bespoke requests
+ Discover how to gain access without the hassle of website integration

🔜 Save the date to see how the 3D Wedding Ring Designer can bolster your wedding ring sales: https://www.linkedin.com/events/7491055970069008384?viewAsMember=true

In the interim, you can contact [email protected] or telephone 0121 233 2513 to find out more.

🚨 Betts Metal Sales website users can request access to the 3D Wedding Ring Designer in advance, here: https://bettsmetalsales.com/get-access-to-3d-wedding-ring-designer

04/08/2026

Have you seen the latest film from SMO Gold? 🥇

The Betts Group is proud to supply this fully traceable precious metal to independent retailers, manufacturers and designer-makers across the UK.

Now, as SMO Gold approaches its tenth anniversary, this latest video explores how provenance has evolved from a niche industry concern into a growing market expectation.

From Sabodala in Senegal to Bellevue in Western Australia, it brings together miners, jewellers and industry leaders to ask a simple question: can the future of gold be both profitable and principled?

We were proud to spotlight this incredible story at the Retail Jeweller UK Jewellery Awards 2026, where it was witnessed by more than 500 trade leaders and professionals.

➡️ Discover more here: https://smogold.com/blogs/our-journal/a-new-gold-standard

Shop SMO Gold via Betts Metal Sales here: https://bettsmetalsales.com/bullion

03/08/2026

There are more than 1,500 products available in our Tools & Technology BIG Summer Sale 🤩

Now is your opportunity to work smarter with efficient, effective and time-saving tools designed to make your working life easier.

From investment-level laser welders to daily essentials, our Tools & Technology team is offering great discounts and free delivery on a wide range of items to suit varied budgets and workshop footprints.

For big jobs, small jobs, the good tasks and the annoying ones, we’ve got you covered!

💻 Discover what's on offer here: https://bettsmetalsales.com/tool-offers

Need help making the right decision for your business? Our Tools & Technology team can offer tailored advice that suits your workflow, space, budget and job requirements.

Simply get in touch to ask questions or book a free demonstration of key tech: [email protected] or 0121 233 2413.

30/07/2026

What's possible with the 3D Wedding Ring Designer?

With the support of our earliest adopters, we are continuing to elevate this innovative online tool that allows users to design and visualise bespoke wedding rings in real time.

The interface can be customised to suit all aspects of your bridal business. Show your clients the full retail price, determined and set by you with ease. We have also unbranded the designer to provide an interactive sales tool that presents itself as your own online store.

Our goal is to provide independent retailers with a white-label platform without the disruption or expense of complete website integration. Simply log in and get started straight away.

📞 To receive a free demonstration on how to utilise the 3D Wedding Ring Designer in your sales environment, please contact [email protected].

💻 Register to use the 3D Wedding Ring Designer today: https://bettsmetalsales.com/please-login

28/07/2026

The Modern Court – crafted in full provenance gold alloys 🥇

Discover our premium evolution of the classic court wedding band, designed to offer a comfortable fit and an elevated finish.

Choose from 9ct, 14ct and 18ct gold made using two independently verified, provenance-led metals: SMO Gold and AgAIN Silver.

Rings with this contemporary profile can be brought to life with custom details using our new 3D Wedding Ring Designer. Register to gain access to this innovative and interactive digital tool here: https://bettsmetalsales.com/please-login

Speak to our friendly team to discover how your wedding ring offering can be transformed with fully traceable metals, updated profiles, and a great choice of bespoke coloured alloys, custom finishes, and bespoke laser engraving: [email protected] or 0121 233 2413.

27/07/2026

Our Tools & Technology BIG Summer Sale continues on the Betts Metal Sales website 🔨

Did you know? There’s still time to get your hands on a FREE Lampert PUK Electrode Sharpener with the purchase of a Lampert PUK 6.1 Welder, which also has 10% off.

Don’t miss this great deal, which must end on Friday, July 31.

Browse all the items in our BIG Summer Sale before all the offers end on August 28.

If you need help or advice before making a purchase, get in touch with our friendly Tools & Technology team on [email protected] or 0121 233 2413.

We can provide practical, real-world guidance to ensure any tool you buy is fit for purpose and guaranteed to make your life easier.

Shop the sale via the link in our bio 👆🏻

22/07/2026

A highlight of our Tools & Technology BIG Summer Sale is the Lampert PUK 6.1 Welder 🌟

Until July 31, we're offering a 10% discount on this precise piece of kit plus a FREE Lampert PUK Electrode Sharpener, worth £250.

The PUK 6.1 offers a newly developed, expertly tested precious-metal welding curve to deliver even cleaner results. Lampert’s patented welding process offers precise control to reduce welding errors, along with a turn-push-tilt function that makes it smooth and easy to use with one hand.

➡️ Find out more here: https://bettsmetalsales.com/lampert-puk-6-1-with-10-x-microscope-and-argon-regulator

We understand that investing in significant pieces of technology is a considered purchase, which is why the Betts Metal Sales team is here to help.

Speak with us today about your specific working conditions, the tasks that pass your bench, and the tools you might need to elevate your craftsmanship: [email protected] or 0121 233 2413.

💻 Shop the BIG Summer Sale here: https://bettsmetalsales.com/tool-offers

21/07/2026

Does your wedding ring offering need a summer makeover? 🌞

Discover an extensive range of plain, patterned, diamond-set, laser-engraved and entirely customisable wedding rings crafted in fully traceable precious metal alloys, composed of SMO Gold and AgAIN Silver.

Here's what The Betts Group can offer you:

➡️ Transparent precious metal alloys with known provenance
➡️ The UK’s largest stocked range of plain bands with speedy delivery
➡️ A wide range of bi-metal and tri-metal wedding bands
➡️ Our contemporary Modern Court ring profile for enhanced comfort
➡️ The 3D Wedding Ring Designer online tool to bring sales to life
➡️ High-quality manufacturing and excellent customer service
➡️ Competitive lead times

Speak to our friendly team about your business's requirements and how you can engage an emerging Gen-Z client base with next-generation wedding rings: [email protected] or 0121 233 2413.

Request access to the 3D Wedding Rings Designer: https://bettsmetalsales.com/please-login

Address

49-63 Spencer Street
Hockley
B186DE

Opening Hours

Monday	9am - 4:45pm
Tuesday	9am - 4:45pm
Wednesday	9am - 4:45pm
Thursday	9am - 4:45pm
Friday	9am - 4pm

Telephone

+441212332413

Website

http://www.bettsmetals.com/

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