The Bike Factory

25/03/2026

Growing up on two wheels starts here 🚲

From first balance bikes to full-sized rides, Woom Bikes are designed to carry your child through their cycling adventure every step of the way. Built for confidence, comfort, and fun at every age.

Shop the range at The Bike Factory and find the perfect Woom bike for your little rider today.

https://buff.ly/u4luMeL

24/03/2026

🤘 Rally just got metal.

Meet the Specialized Levo R Comp Alloy - the fastest, funnest e-MTB in the world, now available with an alloy frame to make it more accessible to more riders.

The Comp Alloy model keeps all the same things we love about the Levo R:
- Full-power SuperNatural performance with the Turbo 3.1 system (up to 810 W / 105 Nm)
- A trimmed-down 140/130 mm chassis with Rally-tuned geometry
- Dedicated 29-inch wheels
- M5 Aluminum and SWAT Storage
- Modular battery options delivering up to 4.75 hours of ride-anywhere range

Interested in getting your very own Rally bike? Get in touch.

22/03/2026

What a week! With the glorious weather we've been having recently, where has your bike taken you? ⛰️

19/03/2026

The sun is out, the trails are finally drying out, and the days are getting longer. If you have little ones, now's the time to plan for a year filled with adventures, and the all-new Kimu might be the perfect ticket to getting out together.

The Kimu range is thoughtfully designed to support riders from the earliest stages on a bike through the development of a passion they will never forget. Kimu is built around three pillars: confidence-inspiring riding, purpose-built design and durability that lasts.

Kimu 16: Learning (ages 3-6 years) - Adaptable from a balance bike to a pedal bike, with an additional longer seatpost to fit as they grow.

Kimu 20, 24 & 27: Development (ages 5-8, 8-10 & 10-12 years) - Offered in different wheel sizes and frame sizes to suit growing kids. Various spec levels focus on lightness and simplicity, or trail-ready performance with components like suspension forks and dropper seatposts.

If you're interested in finding out more about the Kimu range, get in touch - we should have bikes on the way to us very soon!

17/03/2026

Thinking of visiting us, have you just picked up a new ride from us, or are you a seasoned local rider looking for some inspiration now that the weather is turning?

Check out our guide to local routes and clubs. We've gathered everything you need to know about where to ride, and who to ride with, in the Chester area.

❓️Locals, what's your favourite route? We're always open to suggestions, so let us know in the comments!

This guide points you to the best local routes and trail centres, from accessible woodland loops to advanced mountain bike terrain, with links and key info to help you plan your next ride. You’ll also find a selection of friendly local cycling groups, ranging from relaxed social road clubs and beg...

12/03/2026

Not sure what to get this Mother’s Day? Let her choose with a Bike Factory gift voucher. Perfect for bikes, kit, accessories or that secret upgrade she’s been dreaming about. 🚴‍♀️💐

https://www.thebikefactory.co.uk/shop/extras/sub/n-a/gift-voucher-112716/option/

09/03/2026

Rider perks 😊

Get 10% off any purchase (including sale items) and 15% off any workshop job in store aThe Bike Factory

The Bike Factory is a long established bike shop in Chester offering great service to their customers for well over 100 years.

Their team lives and breathes bikes. Many are or have been competitive riders, and all share a passion for delivering exceptional service. Whether you’re a first-time cyclist or a seasoned racer, you’ll find expert advice and a warm welcome.

Every bike is assembled and checked by Cytech-qualified mechanics in their award-winning workshop, recognised by the ACT for outstanding quality. They're also an authorised service centre for Bosch, Shimano, Yamaha and Specialized e-bike systems, amongst others.

As official stockists for leading brands including Specialized, Trek, Brompton, Orbea and Raleigh, they offer an extensive range of bikes, clothing and accessories from the world’s best names.

To get your discount just take your Bike Chester registration confirmation into the store.

www.thebikefactory.co.uk

06/03/2026

SuperNatural Power, Engineered to Rally.

Nothing this powerful has ever felt this agile. Light, tight, and ready to fight, this is Electric Rally.

Explore Levo R with Us

05/03/2026

Meet the New Orbea Carpe: A Natural Fit

Carpe is a lightweight urban electric bike designed to fit seamlessly into the rhythm of city life. Its assistance delivers a natural riding experience, providing power exactly when
needed. With its low weight and clever features such as folding pedals and a rotating
handlebar that aligns with the bike, Carpe integrates easily into your daily routine.

26/02/2026

We spent the day wandering the maze-like halls of COREbike earlier this week, checking out more of the latest and greatest the bike industry has to offer. Lots of exciting new products and some real eye candy as well, some from brands we know well and some from brands we might have to take an interest in! Here are a few things that caught our eye... if there's anything you like the look of and want us to offer on our shelves, speak up now!

24/02/2026

Get Ready to Rally with Levo R ⚡️

Levo R Amplifies Your Instinct with Unmatched Power, Agility, and Range.

This is Electric Rally.