What are the opening hours?

Monday 7am - 11:45pm Tuesday 7am - 11:45pm Wednesday 7am - 11:45pm Thursday 7am - 11:45pm Friday 7am - 11:45pm Saturday 7am - 11:45pm Sunday 7am - 11:45pm

Sook, Unit 31 Grafton Centre, Cambridge (2026)

14/12/2023

currently in Sook, Mall of Africa

Read about the brand’s story from founder below ⬇️

“My grand parents were entrepreneurs. I didn’t know it growing up, all I knew is that they leave home at 5am and come back home late. I had privileges, like leaving school during lunch to eat at the shop. It was my favourite thing to do. I also liked counting coins and putting them in those bank plastic bags. I never thought even for one day that I would have a shop.
Today we opened at Mall Of Africa. It was our first trading day. We decided to not announce it because we needed to get organised and deal with teething issues.
There were so many people who came by and said the most amazing things about the space and the brands, including the brand owners themselves. My favourite thing to hear was that the store feels like home.
I’m typing this with tears streaming down my face because, how did I get so lucky? I get to create, dream, win and take others along. It’s been hard getting here but listen I AM HERE!!! To God be the glory.
Follow to stay updated on everything we will be doing this festive season”

Images via

11/12/2023

The hugely popular skincare and wellness brand Face the Future unveiled their first ever pop-up experience last week with one goal: to bring their brand values to life with an interactive and educational experience.

This is how they are achieving that goal:
Expert masterclasses ➡ to engage customers
Free skincare advice ➡ to provide value
Facial treatments ➡ to trial products IRL

Experiential should sit at the heart of brand activations to create a more memorable experience which will resonate with customers.

The pop-up is open until the 17th of December- go check it out if you are in the area!

If you are interested in learning more about pop-ups with Sook, get in touch via our website today.

Images via Face the Future

08/12/2023

Team La Granni’s return to Sook, Mayfair to showcase their latest collection of alpaca knitwear 🦙💙

La Granni founder, Isabella Michell was born and raised in Peru until she moved to England at 10 years old. She fell in love with the multifaceted fibre that is Alpaca yarn following trips to La Sierra. Incas called Alpaca yarn “fibre of the gods” for its luxury and durable make up. La Granni was created to make pieces that are gender neutral, bold and bright.

Their second Sook pop-up was a huge success, with customers old and new ⚡️🛍️

If you would like to enquire about hosting a pop-up at one of Sook’s locations, get in touch with us via the link in bio. ✨

Images via La Granni

06/12/2023

Freddie’s Flowers pop-ups in Sook Mayfair, Hammersmith and Oxford Street.💐

If you would like to hold an experiential activation for your brand, get in touch with us today via the link in bio!

29/11/2023

The NHS are raising awareness about their mission to save and improve lives through blood donations in Sook, Birmingham this week.

The five day activation gives visitors the chance to find out their blood type, register to donate and learn about all forms of donation including platelets, plasma and organ.

This is a very important campaign and we are grateful to be able to work with the NHS to help amplify it. The activation is live until Sunday, if you are in Birmingham go check it out!

18/09/2023

One Mria is a unique fashion brand established to support leading Ukrainian talent. The brand popped up in Sook’s Mayfair location to celebrate the power of creativity and community united under one roof. The pop-up featured in Forbes’ article “see whats trending in London this month” and the brand were able to raise their profile and put a spotlight on Ukranian talent in the fashion industry.

If you would like to host an activation for your brand to connect with your customers IRL get in touch with us via our website today.

Image via One Mria

18/09/2023

One Mria is a unique fashion brand established to support leading Ukrainian talent. The brand popped up in Sook’s Mayfair location to celebrate the power of creativity and community united under one roof. The pop-up featured in Forbes’ article “see whats trending in London this month” and the brand were able to raise their profile and put a spotlight on Ukranian talent in the fashion industry.

If you would like to host an activation for your brand to connect with your customers IRL get in touch with us via our website today.

Image via .mria

06/09/2023

🌟Exciting news!🌟

We are thrilled to share that Sook has been shortlisted in the 2023 Retail Gazette Awards in the Gamechangers Direct to Consumer category.

The Retail Gazette Awards celebrates retailers that are “paving the way, taking risks, blazing a trail and finding new ways to deliver for customers”.

We are very grateful to be recognised for the work Sook does in shaking up the high street for the better!

Stay tuned for more updates and wish us luck 🤞

28/08/2023

To ensure that customers are engaged, a brand activation should be interactive.

An interactive event will resonate more with consumers and keep your brand at the forefront of their minds for longer.

Marmalade Collective never miss a trick when it comes to creating amazing interactive activations. From games nights, to Q&A panel sessions to networking events to dance parties to art exhibitions they have done it all and have built up a very strong brand audience and network in doing so. 👏

Get in touch with us today if you would like to speak to one of Sook’s pop-up experts about holding an experiential event!

24/08/2023

For your brand to shine through during an activation make it immersive so that it’s a memorable one.

TikTok Shop took over Sook’s Oxford Street space to merge online and offline social commerce for the world’s first ever TikTok Shop. There was a Box Ltd F1 race competition, Virtuality Games, videography demos and product launches. Visitors were able to experience these moments in person while thousands of viewers tuned in via TikTok live stream from all over the world.

If you would like to discuss how to bring an immersive activation to life for your brand get in touch with us today to speak with one of Sook’s pop-up experts.

Image via Mirabella Marmalade

21/08/2023

Personalisation is an important element of pop-up activations to increase customer retention.
And it can be as simple as putting a customer’s name on one of your products.

The iconic Aussie swimwear brand, Budgy Smuggler’s popped up in Sook Shoreditch for a one day activation and gave visitors the chance to design and customize their own swimwear on the spot and add their initials. The brand also hosted an evening party in the space to launch their Flamin' Good Pale Ale with beer pong and live DJ sets.

Customers left very happy with their brand new swimwear that they had designed themselves.

Customisation builds strong connections between a customer and brand and a pop-up is the perfect setting to make your brand offering personalised.

Sook

14/12/2023

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29/11/2023

18/09/2023

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28/08/2023

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Monday	7am - 11:45pm
Tuesday	7am - 11:45pm
Wednesday	7am - 11:45pm
Thursday	7am - 11:45pm
Friday	7am - 11:45pm
Saturday	7am - 11:45pm
Sunday	7am - 11:45pm