22/06/2021
Thanks you to Emma for interviewing me for her latest blog post.
Go and check out her website for some really insightful reads from an industry perspective 😍
Since 2020, there has been a huge influx of entrepreneurs breaking away from their 9-5s to pursue their passions and carve out their own careers. Fashion Buyer Claire McCullough is one of them. Previously a buyer for Primark, one of the biggest retailers in the UK & Europe, Claire has recently launched not one - but two businesses Style.Edit.Fix and The Swap Shop. Both businesses operate with sustainability and responsible consumption in mind. From helping curate your dream outfits using parts of your existing wardobe - to offering a clothes swap platform. Claire has honed in on the current consumer demand for mindful shopping.
We checked in with her to find out how seismic shifts in the fashion industry and evolving shopping habits influenced her career change.