21/08/2026
At a coffee shop in Fulham, London ~ I’m drawn to it because of its name (I’m just after a good cuppa, but the sandwich looks tempting!)
~ and while sitting with my tea brewing, I’m pondering the word & name choice of this independent shop: ‘honesty’
I love that ethos for their brand: good products ethically sourced; a transparent company.
Single words convey so much of the intention and ethos of a company.
Here’s some that are embedded within Dandelion Farewells:
* personal *transparent *trustworthy *connected *confidential *ethical *professional * sensitive *qualified *attentive *kind
Question: what would matter most to you when researching for a company to provide funeral support? ~ comment your answer below…