RNLI Shop Bideford Bay at Affinity Village

26/08/2026

This evening (Shouts permitting).

Come and see Appledore RNLI's new Shannon Class Lifeboat, step onboard for a tour around. 6.00-8.00 TONIGHT, Appledore Quay. Everyone Welcome

06/08/2026

We’ve had an amazing couple of days in the mall outside our shop in Affinity Devon to celebrate our Lifeguards and the RNLI.

We were joined by our lifeguards, Water Safety Team, Lucy from the Appledore Lifeboat Crew and our shop team.

We engaged with over 250 people to promote safety in the water, handing out gifts and ensuring people know what to do if they get into difficulty.

We all had a brilliant time and, if you missed us, you can call into the shop where you’ll find lots of things to help you stay safe. Watch this space for our next event.

05/08/2026

Tomorrow (Thursday) we will be joined by our Water Safety Team, two local Lifeguards plus Lucy from the Appledore Crew will be popping in and, of course, Stormy Stan will be there.

Come up and say hello.

04/08/2026

31/07/2026

Today marks 25 years since the inception of the RNLI Lifeguards.

They appear each summer to patrol the beaches of North Devon, keeping residents and holidaymakers safe as they enjoy the water.

On 4th & 6th August, outside our shop in Affinity Devon, we are holding two activity events to appreciate the work they do and to promote Water Safety.

We have a mini rib lifeboat, colouring competitions, “Guess where the Stornaway Stowaway Bear is” plus representatives from the lifeguards, water safety and Appledore Lifeboat crew.

We have flags, stickers and loads of advice for you and your kids all wrapped up in fun activities which coincide with the shopping centre’s own event.

We also have 25th Anniversary memorabilia for sale in the shop.

These events are on 11am until 2pm on both days so please do stop by and take a look. It could save a life, too!

22/07/2026

Only a few days left to place your Bid. It looks great in a shop window, we’ll be sorry to see it go.

16/07/2026

The RNLI Lifeguards celebrate their 25th Anniversary, in July. They provide an important presence across our North Devon beaches throughout late Spring to Autumn.

We have new products in the shop to commemorate this special occasion including Boonie Hats and caps for adults plus caps for the kids.

Keyrings, badges, beach shoes and beach bags plus travel mugs, teddies, games and toys.

Take a look at our brilliant window display and choose your souvenir of this landmark year.

Some items are also available to purchase from our Appledore Lifeboat Station Shop.