04/04/2026
One of the highlights of this job is the unexpected requests which come our way providing us with ongoing creative challenges. So never a dull moment.
Our brief: can you create a PETROL flavour chocolate Easter egg? Conflicting reactions at Prescotts - from “Let’s get on board with this. It resonates so clearly with what we are dealing with everyday” but also…. “How do we make delicious chocolate taste disgusting and do we WANT to!?” Chocolatiers use many unusual flavours to enhance the taste of chocolate and create memorable taste experiences. But this project required us to actually make something which tasted really unpleasant.
Timed to coincide with Easter, Climate Basecamp, the campaigning organisateeion, has launched ‘The Taste of Climate Change’, an Easter campaign created with M+C Saatchi Group UK that uses a chocolate egg to bring the impact of climate change closer to home and to spark conversation about the growing impact of climate change on cocoa production
The campaign is running in the UK across influencer activity and earned media, with content captured and shared over the Easter period.
Have a look at some of the reactions! We do apologise!
https://lnkd.in/ecJEbhJSx
