Serendipity Floral Design

06/08/2026

20/07/2026

What a shame
Sleep soundly David 💐
https://www.facebook.com/share/14oq5oJ4h3m/?mibextid=wwXIfr

It is with the deepest sorrow we announce the death of the wonderful David JC Austin following the diagnosis of the rare and incurable neurological condition Creutzfeldt-Jakob disease (CJD).

A true gentleman, and kind and gracious to a fault, his horticultural knowledge and soul saw him take his father’s legacy of breeding English Roses to create a globally recognised brand with select production sites around the world – our Editor, Caroline Marshall-Foster regularly met him in Colombia where he had built a special relationship with Alexandra Farms, one of the first overseas growers allowed to grow the special David Austin Wedding Roses

He joined the family business in Albrighton, Shropshire, in 1990, as his father, the late David C. H. Austin, was gaining wider recognition for his work in breeding English Roses. Leading the business for more than three decades, David Jnr drove its growth and transformation from a specialist nursery into a globally recognised name among rose lovers with the creation of beautiful, fragrant roses always central to the business he built.

But whilst flowers may be the central product, the heart of it has always been the Austin family and his beloved children Richard, James and Olivia will continue the family legacy with – as they say in a moving tribute to their father – immense pride.

“First and foremost, Dad was a gardener. That was at the heart of who he was. He carried our grandfather’s vision with humility and an unwavering sense of responsibility, always putting the roses, the family business and its people before himself. He was kind and modest, with a playful spirit, a sense of adventure and a real enjoyment of life. He faced his illness with the same courage and dignity that he brought to life. Above all, he was our dad, and words cannot express how much we will miss him. We couldn’t be more proud of him.”

Having known him for so long, we at Florist Magazine are so, so sad for his family and colleagues but take comfort that the legacy and fragrance he brought to our world will live on.

18/07/2026

💛 Earlier this month I had the pleasure of doing my beautiful nieces corsage for prom 💛 artificial flowers in colours to complement her gown 💛 on a diamanté bracelet to match her shoes and bag 💛

18/06/2026

A recent 🧶“knitting” 🧶 funeral tribute that I cteated
Everything I make is done so with skill, care and attention to detail and that is reflected in the feedback I receive

“Thank-you the tribute was beautiful and Rosemary would have loved it.. many comments were made by her family and friends and many tears shared at this personal and amazing creation thankyou again”

18/06/2026

Celebrating my 12th year on Facebook. Thank you for your continuing support. I could never have made it without you. 🙏🤗🎉

29/05/2026

Ladies ‼️ If your man…..

Buys you flowers just because it’s Friday,
Keep him.

Fellas ‼️
The best flowers aren’t apology flowers.

🌺 They’re the “thought about you when I didn’t have to” flowers.

🌺 The “saw these and knew you’d love them” flowers.

🌺 The “you deserve something nice after the week you’ve had” flowers.

A Friday bouquet goes a long way.

Just saying.

You’re welcome.

www.whattheflowers.co.uk

02/05/2026

One of my latest tributes - A ginger cat 🐈 I really enjoyed watching it come to life 💐

17/04/2026

Duo Michael and Darroch Putnam sat down to talk the ins and outs of flowers.