15/08/2023
SUOPURSU explained in this post. PART 1.
If you're wondering, what on earth is SUOPURSU and why the soap brand is called this way, here's the first part of the answer.
SUOPURSU is a Finnish name for Rhododendron tomentosum (Ledum Palustre). In English, it's commonly called Marsh Labrador Tea, Wild Rosemary and, sometimes, story-telling tea. SUOPURSU translated freely from Finnish could mean "bog's overflow". If you see this plant blooming on the bogs in June you will understand exactly the reason it's called so. Labrador Tea can be found in the Boreal climate with peaty soils, bogs, muskegs, moist conifer forests, and meadows. In Finland everyone knows this plant and, of course, the pine-camphor-citrus-like fragrance of it. Labrador Tea's aroma comes from essential oils such as ledol, palustrol and myrcene and can even give headaches to sensitive wanderers on the bogs.
In the past, people in Finland and Sweden used to wash insect vermin from clothes and get mice out of the house using Labrador Tea. It also has been used to treat rheumatism and skin diseases. Despite Labrador Tea's toxicity it has been cleverly used as a tea and flavouring beer and liquor. In the past, you could buy Labrador Tea as a herb from pharmacies in Finland. Today it is not used widely here but is exported to Central Europe for farmaceutical purposes.
So, this was a more "technical" side of the story. There's much more meaning behind choosing exactly this plant to represent our soap brand. Now we're working on the next YouTube video uncovering our personal relationship with this hardy plant. More IG posts explaining the world of SUOPURSU are on the way.
Please, share in the comments if it was something new to you or if you were familiar with this plant from before.