The Rewear Company

15/12/2025

A Heartfelt Goodbye & Thank You 🙏

The last week we sent out the last community update to all our friends. We’re thankful from the bottom of our hearts for being part of our journey and contributing to the pilot project of our innovative and circular-economy-driven service in Estonia 🇪🇪

In the summer of 2022, we launched a one-of-a-kind children’s clothing rental service that, by the end of 2024, held over 12,000 new and preloved garments. We built the entire system from scratch: inventory and warehouse management, reverse logistics— including returns, cleaning, and redistribution—payout systems, and much more. We were delighted to collaborate with , , and , and received a lot of support from our community.

At the end of 2024, we developed an AI-powered Yaga listing automation to expand into the resale market and adopted a more sales-oriented strategy. We developed the service hand in hand with our customers, fulfilling over 1,600 orders and recirculated more than 3,000 products. The best sales month for us was May 2025 when our GMV skyrocketed with an incredible 487% YoY growth, and our operating revenue followed close behind at 480% YoY growth.

Our work and dedication received independent recognition, including winning the Estonia final, being named one of Europe’s top 5 sustainable fashion startups by , reaching the top three in the Circular Economy category at the , and being selected for the prestigious program. Through this journey, we gained invaluable experience and insights into scaling our service to larger markets.

What’s Next?

To focus on expansion, we paused our Estonian service earlier this year in hopes of finding a local team to continue building on the strong foundation we’ve created. As no suitable team was found, we have decided to close the Estonian business at the end of the year.

We are sincerely sad to share this news and hope for your understanding. We are deeply grateful for your support, trust, and for being such an important part of this journey—our amazing community, friends, and 314 virtual shareholders.♻️

01/07/2025

Q2 MOMENTUM: FROM PEAK PERFORMANCE TO NEW POSSIBILITIES 📢

EN / https://rewear.company/blogs/news/looking-for-next-leaders
EE / https://rewear.company/et/blogs/news/looking-for-next-leaders

As Q2 of 2025 wraps up, we’re taking a moment to reflect on the milestones we’ve achieved together. Thanks to your continued support and collaboration, we’ve continued to witness incredible growth in the resale category — fuelled by the efforts of more than 300 virtual shareholders and 600 u...

21/05/2025

WE'RE CLOCKING OUT ⏰ USE 25% OFF CODE TO SHOP: FINALESALE 👈 5 DAYS ONLY!

We're moving out from our current warehouse and slowing down for summer. This is your last chance to score amazing deals on preloved kidswear until 25th of May!

This summer will likely result in a temporary pause in our operations, but we're committed to ensuring a smooth transition and deeply appreciate your continued support during this phase!

Shop Estonia's largest curated selection of high-quality preloved children's apparel, and don't forget to use the code FINALESALE for 25% off before 26th of May!

Fully circular children's clothes rental marketplace in Estonia. Save up to 60% on your child's wardrobe and reduce the carbon footprint of clothes by 80% when renting instead of buying new!

21/03/2025

DISCOVER – PRE-LOVED BABYWEAR AVAILABLE NOW TO BUY ON OUR PLATFORM! 😍
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Don’t miss the chance to BUY or RENT them at an amazing price! ♻️
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✨We have transitioned 6000+ children’s garments from rental to resale and are calling everyone to explore our curated selection of the best quality preloved clothes. Each piece has been carefully chosen while making a positive impact on the planet. Join us in embracing sustainable fashion and give these garments a second chance to shine!
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🗣️ Use the code BUY10 to get 10% off from preloved fashion or RENT15 to get 15% off from monthly rentals! 🙌🏻 Go online www.rewear.ee to shop the best selection of kidswear 🛍️, and save your money and the environment ♻️
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08/02/2025

CALLING ENTREPRENEURIAL MUMS 💁🏻‍♀️💁👋🏻 🖥️

Whether you're looking to share your expertise, explore co-operation, or take on a leadership role - we’d love to hear from you! As we aim to shift our focus to new markets, we're seeking collaboration opportunities to help manage our operations in Estonia and to continue growing the incredible foundation we've built!

If you share our vision and are inspired by the business we’re building, this could be your chance to get involved and make a meaningful impact. Reach out to us to learn more about how you can play a part in our journey and help shape the future with us: [email protected]

24/01/2025

DEDICATED MARKETPLACE FOR PRELOVED KIDSWEAR 🍃

What a journey it’s been! By the end of 2024, our parents' community sent us almost 12,000 garments, with around 70% meeting our high standards for or . Thanks to your incredible support, we’ve already recirculated over 1500 products with close to 0 advertising costs. This wouldn’t have been possible without our community's support, so a heartfelt thank you to everyone who made it happen!​​​​​​​​

And now, we’re thrilled to take things to the next level—offering you the opportunity to buy preloved children’s clothes directly from our platform. With over 5000 preloved items already available and more being added every week, embracing sustainable fashion has never been easier!

Help us spread the word—share with those who’d love this, and don’t forget to use code REWEAR5 for an exclusive discount when purchasing on our site!

What a journey it’s been! By the end of 2024, our amazing community sent us almost 12,000 garments, with around 70% meeting our high standards for rental or resale. Thanks to your incredible support, we’ve already recirculated over 1500 products with close to 0 advertising costs. This wouldn’t...

13/12/2024

🎄✨ A PRELOVED CHRISTMAS ✨🎄
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This Christmas, let’s wrap our little ones in outfits that carry more than just warmth—they carry stories, memories, and love. 💚 Choosing preloved clothes for kids isn’t just kind to the planet, it’s a way to gift them something truly unique.
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Rent or buy in Estonia online at Rewear.Company 👈🏻
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18/09/2024

MERIBEL IS WEARING A CUTE ORGANIC COTTON DRESS 👍🏻 NOW AVAILABLE TO RENT 3.60€/mo (NEXT, RRP 24€) ♻️
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Rent instead of buying & save:
⏲️ your time
❣️closet space
💶 money
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Explore & rent from Salobels closet in Estonia 👉🏻 https://rewear.company/collections/salobels
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13/09/2024

PRELOVED FOOTWEAR NOW AVAILABLE FOR SALE WITH NO SHIPPING FEE! 🥿👟🥾

Walk with pride in quality preloved footwear that’s ready for its next adventure! Many parents have sent these shoes along with their outgrown garments, but just to be clear, they are for — not for rent! 💡

Discover our new resale catalogue and handpicked products looking for a new home!

Why Preloved?

👍🏻 Awesome value - get more for less!
♻️ Reduce waste & support circularity!

Shop: https://rewear.company/collections/footwear

Shop now & step lighter on the planet! 🌍💚

Fully circular children's clothes rental marketplace in Estonia. Save up to 60% on your child's wardrobe and reduce the carbon footprint of clothes by 80% when renting instead of buying new!

01/04/2024

DID YOU KNOW THAT OUR PLANET HAS ENOUGH CLOTHES TO DRESS THE WHOLE WORLD FOR THE NEXT 100 YEARS? 🧐
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There are enough clothes on the planet right now to dress the next 6 generations, says the British Fashion Council. Just imagine the mountains of fabric, the colours & the styles that could span generations. Yet, every year, we overproduce! This isn’t just about fashion — it’s about our future. It’s time to rethink, reuse & revolutionize our relationship with clothing. Let’s dress not just for today but for a sustainable tomorrow. ♻️

We’re passionately driving the change at The Rewear Company: https://rewear.company 👈🏻
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29/02/2024

"As another year passes, my commitment to providing a sustainable solution for children’s clothing remains strong. The quest for a greener future in fashion has become both my personal and professional mission," says our co-founder Ines in her latest blog post about embracing the rental revolution!

New year, new horizons. Why not try rental and see for yourself how enjoyable it is?! Go online to read the full post: https://rewear.company/.../embracing-the-rental-revolution 👈