02/11/2022
.perso_ has 🖤
Wonderlocks is a not just a hairstyle, it's a lifestyle. Share your Wonderlocks with us or join the
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The Story Of Wonderlocks
Back in 2015 Elise Buch got the idea to create a community for Dreadheads, a place where everyone who was interested in the wonderful locks could get together and share their passion. When naming the community it was very important to her to find a new word for dreadlocks, that didn’t include “dreadful”. She wanted the space to be a place where the locks got a fresh new beginning, without having to draw lines back to a history where some found them to be “dreadful” and therefore ended up calling them exactly that. A positive new word, that had focus on how wonderful of a hairstyle “dreadlocks” really is.
The main focus on the Instagram (@Wonderlocks) was positivity and supporting each other, and also of great importance Elise wanted to create a space with high quality photos of dreadheads. The aim was to make the feed look like a magazine, so when undreaded people came by the page, they could see how cool “dreadlocks” actually are, and the high quality in photos would make that really clear.
After three years with an Instagram page and a closed group on Facebook for chatting and sharing knowledge about locks, the idea for an webshop came into play. Elise wanted to add a webshop where the community could find the best dreadlocks products and tools, but not only that, she had the dream to add eco friendly products too, beautiful jewellery, pretty beads and groovy clothes. Wonderlocks is not just a hairstyle, it’s a lifestyle and therefore it seemed just right that the webshop should contain a world of beautiful and inspiring things.
