LV group sro

03/08/2025

WHY VIETNAM BECAME OUR TROPICAL HUB FOR EUROPE
It’s simple: Vietnam isn’t just another supplier. It’s a goldmine of ideas and products that align perfectly with what modern European retailers and consumers are looking for.

Many smoothies on the shelf today claim to be tropical, but when you check the label, they’re mostly made with cheap fillers like apples, carrots, bananas, or local berries. So, instead of a true taste of the tropics, you’re often just getting a glorified apple smoothie. Next time you shop, take a moment to check the labels yourself - you’ll be surprised!

We decided to take a different approach. Our smoothies are made with a blend of 100% exotic fruits—ripe, flavorful, and natural mango, pineapple, papaya, and passion fruit—with no preservatives or artificial ingredients, just pure natural goodness.

European consumers are used to having fresh smoothies at cafés and restaurants, but going out for one can be time-consuming and costly. We offer a simple alternative: a smoothie that tastes even better than café versions, ready to enjoy at home in just 3 minutes—convenient, affordable, and full of flavor.

We have 4 unique, proven recipes that have been specially developed and tested for the European palate. Best of all, our products are much more affordable than what you’d pay at a coffee shop, while still being packed with superior flavor.

We represent not only the FruYummy brand, but also a modern production facility in Vietnam. That means we can provide:
✔️ Retail-friendly packaging and flexible sizing options
✔️ The choice to sell under the FruYummy brand
✔️ The option to produce our recipes under your private label

What your customers get
✅ Savings: high-quality products without the high prices
✅ Convenience: no need to wash, peel, or chop
✅ Quality: only ripe, exotic fruits with no preservatives or chemicals
✅ Wellness: a healthy choice for themselves and their families
✅ Variety: a range of delicious flavors to choose from
✅ Pure Taste: access to authentic tropical flavor all year long

By collaborating with us, retail partners will get:
✔️ A unique and in-demand product that sets you apart
✔️ An innovative new option in the frozen food category
✔️ The potential for increased profit margins
✔️ The option of private label production
✔️ Increased customer loyalty and growing interest in the frozen category

We have many more exciting ideas to share with you, so follow along to stay updated!

Our goal is to make clean, delicious, and ripe exotic fruits accessible to everyone in Europe. We believe that natural food shouldn't be a luxury, that healthy food can be tasty, and that tasty food can be reasonably priced.

25/07/2025

We knew it wouldn’t be easy to launch a product that didn’t fit any existing category — but when the value is clear, it’s a risk worth taking.

The European market is full of ice cream and fruit-based desserts, but very few of them live up to their promise. As professionals who’ve worked in branding and consumer goods for years, we’re used to looking closely — and when you examine the ingredient lists on most fruit treats, what you find is disappointing. Watered-down purées, apple or carrot bases, concentrated juices, glucose syrups, stabilizers, flavorings, and colorants. Tropical fruit becomes a marketing word, not an actual ingredient.

So when we found a solution that’s clean, clear, and real — with no added sugar, no additives, and no artificial anything — we couldn’t ignore it.

These are products we would gladly eat ourselves. We’d give them to our kids. We’d proudly recommend them to friends. That’s the standard we believe in.

Our fruits on a stick are made from 100% ripe tropical fruit — flash-frozen at –45°C to preserve taste, texture, and nutrition. They’re naturally rich in fiber and vitamins, vegan, gluten-free, and a genuinely refreshing treat.

And they’re not just a dessert. You can enjoy them on the go, as a light post-meal treat, or turn them into an ingredient — chopped into yogurt or porridge, blended into smoothies, or added to sauces and bowls. It’s a versatile, clean fruit experience that fits into everyday habits — not just summer cravings.

Yes, it was a challenge. Introducing a product that doesn’t fit neatly into existing retail categories is never easy. But seeing customers choose it — and come back for it — proves that the effort was worth it.

We’re a European company with production in Vietnam. Everything — from quality assurance to logistics and documentation — is managed from within the EU. We carry the responsibility you don’t get when importing directly from an overseas supplier.

This is a simple, smart format that works.
All it needs is a chance to be on the shelf.
And once it is, it tends to speak for itself.

Because if you don’t offer it, someone else will.

22/07/2025

Three years ago, we introduced something new to the European market: frozen fruit on a stick. Back then, no one quite knew what it was. Today, demand has exceeded even our retail partners’ expectations.

At first, even senior retail buyers couldn’t figure out where to place it. It’s not ice cream. It’s not a fruit ice. It’s 100% real fruit — picked at peak ripeness, flash-frozen at –45°C, and served on a stick. No added sugar. No additives. Just a whole piece of fruit with all its natural goodness, ready to enjoy.

To break through the initial confusion, we created our own brand, FruYummy, and started selling directly. Since then, our products have appeared in major retailers including Košík.cz, BILLA Česká republika, Tamda Foods, and formerly rohlik.cz.

Last year was all about sampling.
This year, demand is booming — to the point where some of our partners are struggling to keep stock.

We represent direct production in Vietnam. When you speak to us, you're working with the source — no time zones, no language barriers, no unnecessary steps. We don’t take three days to answer emails. We solve problems and move fast.

Here’s what we offer:
– A unique, proven product under the FruYummy brand
– Private label (PL) production tailored to your brand
– End-to-end logistics: production, EU customs clearance, and delivery to your warehouse
– A consumer price point below most branded ice creams

What end customers want today:
✅ Affordability
✅ Clean ingredients
✅ Year-round availability

What modern retailers want:
✅ Private label opportunities
✅ Innovative formats
✅ Dependable, responsive suppliers

We bring all of this together.
Let’s talk.

26/05/2025

We are excited to announce a significant milestone for FruYummy as we kick off the 2025 season: our first offline presence in the Czech Republic through Tamda Foods hypermarket in Prague.Tamda Foods operates as a Cash & Carry wholesaler, serving a vast network of independent retailers across the Czech Republic. This partnership enables us to reach a broader audience through local shops nationwide.As the demand for frozen snacks rises with the warmer months, FruYummy offers a wholesome alternative to traditional ice creams and popsicles. Our frozen tropical fruits on a stick—whole mango, pineapple, and papaya—are now available for both individual customers and small retailers seeking to diversify their summer offerings.Our next step is to continue collaborating with Tamda Foods to ensure FruYummy is accessible in neighborhood stores throughout the Czech Republic, bringing our healthy treats closer to every home. FruYummy je teď dostupné v hypermarketu Tamda Foods v Praze. Naším cílem je, aby naše zdravé mražené pochoutky byly dostupné v obchodech po celé ČR – blízko každého domova.

24/01/2025

🥭 FruYummy podporuje charitativní aukci!
Naše značka se s radostí zapojila do akce na podporu malého Františka. Do aukce jsme věnovali celé balení našeho mraženého manga na špejli – bez cukru, bez přísad, 100% přírodní chuť!

💡 Přidejte se k aukci a pomozte dobré věci. Více informací najdete zde: https://www.facebook.com/share/p/1BpEgm61C1/

Děkujeme všem, kdo pomáhají spolu s námi!

Mám ❤ pomáhám - aukce

23/12/2024

Merry Christmas and Happy New Year!Wishing you all joy, inspiration, and new opportunities this holiday season. To our partners and customers, thank you for your trust and support—we hope the year ahead brings you success and prosperity.In February 2024, our brand, FruYummy, entered the Czech market. Today, we are proud to be available through three major retailers: rohlik.cz Košik.cz and BILLA Česká republika We are deeply grateful to our partners for believing in our products and giving us the opportunity to bring them to their customers. This collaboration has been key to our success.As we close the year, we are proud to report significant growth in sales. This reflects the growing demand for natural, eco-friendly products free from added sugars and artificial ingredients. Our mission is to make such products accessible to everyone across the EU, and we remain steadfast in this commitment despite any challenges.Looking ahead to 2025, we have ambitious plans. We aim to expand our sales volumes, strengthen our presence in the Czech market, and explore opportunities in neighboring countries. We invite all retailers who share our values to join us on this journey.Here’s to a prosperous and inspiring New Year for all of us!

16/12/2024

✨ FruYummy is now available on BILLA Česká republika e-shop! ✨I’m excited to share that FruYummy products are now available on the e-shop of one of the largest retailers in the Czech Republic — BILLA!A huge thank you to all our partners who made this possible. Your support has been invaluable.FruYummy entered the Czech market only in February this year, and we’re already seeing steady and consistent growth in sales. Our mission is simple: to make natural, ripe fruits — free from added sugar and chemicals — accessible to everyone across Europe.We’re actively working on expanding FruYummy’s presence in other major European retail chains and remain open to partnerships with interested buyers.

11/06/2024

😍😍😍😍

11/06/2024

😍😍😍😍

22/05/2024

22/05/2024