Theory Concept

Theory Concept The boutique that inspires nobility, elegance and good taste.

Timeless tailoring. Contemporary elegance. Discover the I’M BRIAN suit collection at THEORY Concept.
04/08/2026

Timeless tailoring. Contemporary elegance. Discover the I’M BRIAN suit collection at THEORY Concept.

14/07/2026

I’M BRIAN - Denim

08/07/2026

Different places. Same language. Across cities, cultures, and perspectives, the garment adapts without losing its identity.
Designed to belong anywhere.

Selected seasonal styles on SALE.
06/07/2026

Selected seasonal styles on SALE.

FIRST LOOK AT SALE
03/07/2026

FIRST LOOK AT SALE

Selected seasonal styles are now 20% off 🔥I’M BRIAN
02/07/2026

Selected seasonal styles are now 20% off 🔥
I’M BRIAN

I’M BRIAN - Denim Bermuda Shorts 🔥
29/06/2026

I’M BRIAN - Denim Bermuda Shorts 🔥

I’M BRIAN
24/06/2026

I’M BRIAN

PEGADOR
19/06/2026

PEGADOR

Address

25 Martiou Street No. 24
Paphos
8047

Opening Hours

Monday 10:00 - 19:00
Tuesday 10:00 - 19:00
Wednesday 10:00 - 19:00
Thursday 10:00 - 19:00
Friday 10:00 - 19:00
Saturday 10:00 - 18:00

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