Tradition Now

Tradition Now HANDCRAFTED HOMEWARE + CLOTHING BRAND Reviving traditional crafts to support local artisans WE AIM TO MAKE A DIFFRENCE.

Tradition Now is a homeware and clothing brand devoted to reviving threatened folk arts
and crafts of the island of Cyprus. Scouting to record, document and preserve cultural narratives by sourcing artifacts of community to celebrate their origins and stories that may be otherwise forgotten.

• Supporting local artisans from remote villages by promoting their skills to the world via digital market

ing.
• Aiming to reach an international market to educate a wider audience on the cultural changes that are affecting the loss of the island's heritage.
• Investing in threatened traditions by reviving crafts that had been inherited for generations.
• Reintroducing past traditions to meet current demands with new elevated designs. Tradition Now began with sourcing local crafts of Cyprus for the wedding décor, favors and outfits of the co-founders Christina Socratous and Apostolos Papatheocharous in 2018. Their discoveries launched a life aspiration of supporting their heritage and help prevent it from drifting away with time. The modern day doesn't always make it viable for local inhabitants to invest in learning these crafts, which puts them at risk of being forgotten entirely. Tradition Now aspires to bring back awareness and revive appreciation
by reintroducing traditional crafts to current lifestyles. Today the company has successfully fortified the recreation of home décors, basket weaving, textiles,
embroidery and earthenware - all traditionally made of locally sourced natural materials. Tradition Now provides a platform to sell these invaluable, eco-friendly products, making them more accessible to everyone, whilst most importantly, supporting local artisans that help sustain our cultural heritage. Embracing eco-conscious living and encouraging local handmade interiors.

Our Cane Cone Lampshades in all their glory at the Agora Hotel internal courtyard, beautifully set up for a styled colla...
13/05/2026

Our Cane Cone Lampshades in all their glory at the Agora Hotel internal courtyard, beautifully set up for a styled collaborative shoot with:
Concept, Creative Direction & Photography:
Planning & Styling:
Venue & Interior Design: .green.novel
Florist: .cy
Stationery:
Tableware and Ceramics: .cy

For mothers everywhere 🤍🔆A shout‑out to all grandmothers, godmothers, stepmothers, housemothers — to the emotional and p...
08/05/2026

For mothers everywhere 🤍🔆

A shout‑out to all grandmothers, godmothers, stepmothers, housemothers — to the emotional and physical providers, the ultimate support system. Here’s to all the mother figures in our lives, passing on traditions.

*Yiayia, Mum and Uncle, circa 1957, Paralimni, Cyprus

#μητερα #παράδοση

Terra Flute Bomboniera🤎🤍A hand‑sculpted, naively shaped cylindrical vase crafted from 100% local clay, paired with dried...
05/05/2026

Terra Flute Bomboniera
🤎🤍
A hand‑sculpted, naively shaped cylindrical vase crafted from 100% local clay, paired with dried wheat stems for a special occasion symbolising earth and prosperity. It brings the fundamental relationship between humanity and nature to the table, offering a meaningful favour for guests.

Available to order from May to August.
DM for more information.

#μπομπονιέρα

It’s May Day tomorrow 🔆and we’re marking the occasion with our newest emblem, the Spiral Sun.Created in collaboration wi...
30/04/2026

It’s May Day tomorrow 🔆
and we’re marking the occasion with our newest emblem, the Spiral Sun.
Created in collaboration with our lovely customer for her son’s christening.

Kicking off Summer and welcoming the christening season with excitement 🤗

It’s almost time 🕯️A Tradition Now koupposanido installation table setting, featuring kokkinochoria red soil / terra ros...
07/04/2026

It’s almost time 🕯️

A Tradition Now koupposanido installation table setting, featuring kokkinochoria red soil / terra rossa and locally made beeswax candles.

Wishing you all a bountiful holiday gathering.

Special thanks to Eleni Odysseos 🫶🏻

They’re back!With Palm Sunday approaching, it’s time to bring these beauties out.Crafted from 100% native beeswax, these...
02/04/2026

They’re back!
With Palm Sunday approaching, it’s time to bring these beauties out.

Crafted from 100% native beeswax, these taper candles feature handcrafted palm‑woven basket drip protectors, each adorned with a traditionally made cross.

Now available for purchase at the Υπηρεσία Κυπριακής Χειροτεχνίας - Cyprus Handicraft Service shop in Nicosia.

Getting your Easter prep ready?Our aprons have you covered, setting the tone for the holidays Handcrafted from early 20t...
30/03/2026

Getting your Easter prep ready?
Our aprons have you covered, setting the tone for the holidays

Handcrafted from early 20th‑century locally woven cotton, featuring a classic blue‑and‑white vertical stripe. Designed with a front pocket, cotton neck loop and adjustable waist ties. Personalised with initials for an extra‑special touch.

Happy cooking!

They’re ready!Your pillbox, made‑to‑measure black velvet hats embroidered with silk‑cocoon, with customisable emblems ar...
17/03/2026

They’re ready!

Your pillbox, made‑to‑measure black velvet hats embroidered with silk‑cocoon, with customisable emblems are finally done.

Come and get ‘em 🫶🏻😉

Our women’s day post is dedicated to supporting one another — creating new products that showcase the skills our women c...
09/03/2026

Our women’s day post is dedicated to supporting one another — creating new products that showcase the skills our women crafters have honed over the years, and continually seeking new ways to promote our artisans and help shape a sustainable future for all. Women supporting women!
•Here’s a shout‑out to all the incredible artisans we admire and look forward to continuing our collaboration with: Nina, Stella, Liza, Stavroulla, Hambou, Ozgul, Katy, Vasoulla, Loukia, Ifigenia, and Giota.

**Working together for a brighter, better future.



Shot in action by

Just a few special moments from last year’s gathering at Istorja to ease us into the spring of things 🌺🫠 Dm for more det...
06/03/2026

Just a few special moments from last year’s gathering at Istorja to ease us into the spring of things 🌺🫠

Dm for more details

We are marking the official first day of spring with a wreath‑making workshop at Istorja, dedicated to native seasonal p...
04/03/2026

We are marking the official first day of spring with a wreath‑making workshop at Istorja, dedicated to native seasonal plants. The workshop highlights local plants and herbs traditionally used for their medicinal properties, in local cuisine, and in heritage crafts. Our aim is to raise awareness of the rich plant life that grows on the island.

Create your own unique giant reed wreath using a selection of Cyprus‑native foliage, including wheat stems, giant reed pampas, wild lavender, helichrysum flowers, bay leaves, olive branches, lentisk, and rosemary.

Together, we will celebrate the ancient tradition of wreath‑making. Flowers are believed to bring wealth and prosperity into the home, while the branches symbolise life and renewal. Shaped as a protective circle, the wreath adorns our homes and invites only positive energies inside.

• All workshop materials are provided

Date: Saturday, 21 March 2026
Time: 4–6pm
Location: Istorja, Nicosia
Price: €55

Spaces are limited, so please secure your place by pre‑booking through the Istorja website.

https://istorja.com/products/spring-wreath-workshop

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Ormidia

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