S'YOUNG INTERNATIONAL

24/12/2024

🎄🎉 S'YOUNG International wishes you and your team a Merry Christmas and a sparkling New Year!

❤️🎁 This festive season, we celebrate the joy of collaboration and the beauty of success that shines brighter with every partnership. May the year ahead bring even greater growth and shared achievements!

12/11/2024

👉 This September, our brand ESI, the Italian healthcare brand, invited Chinese actress Qian Hui (with 7 million followers on Douyin) to Italy for a special "Origin Tracing Journey."
⛵ Through her tours of the ESI factory, the founder’s pharmacy, and participation in leg spa treatments, this tracing journey provided a comprehensive showcase of the ESI brand’s philosophy and Mediterranean approach to healthy living.
🎉 S'YOUNG International believes that transparently and comprehensively showcasing the origins of products is key to building deep trust between the brand and consumers.This tracing journey, which generated over 11.3 million exposures, serves as a perfect example, significantly boosting ESI’s brand recognition and consumer trust in the Chinese market.

24/09/2024

📢 How do KOLs give niche brands a winning edge in China? Read our article with Jing Daily to find out.
🛒 The rise of influencer-driven e-commerce on platforms like and is reshaping the way consumers shop. For beauty brands aiming to succeed in China, choosing the right KOLs is akin to winning over the consumer.
✨ At S'YOUNG International, we don't just match brands with influencers — we connect them with KOLs whose values authentically align with the brand, ensuring meaningful and lasting engagement with consumers. These carefully selected KOLs, each with their unique "tags" and "roles," maximize the relevance and impact of niche brands' marketing campaigns.
👉 Click the link below to discover how S'YOUNG International's KOL strategy helps our CP brand LORD & BERRY thrive in China.

How Italian backstage makeup brand Lord & Berry is using social commerce to become a foundation sensation in China.

16/09/2024

Celebration of the 2024 Mid-Autumn Festival

S'YOUNG International wishes you happiness and harmony this Mid-Autumn Festival. Though miles apart, we are united in sharing the beauty of the moon.

29/07/2024

The are underway!⛹️‍♀️⛹️‍♂️
While athletes compete under the bright stadium lights, our S'YOUNGERs are finding their own balance and delight.💪💪

🥇At S'YOUNG Campus, our commitment to always comes first. After work, S'YOUNGERs are encouraged to join various sports clubs they have created themselves—basketball, badminton, football and more. We hope that every S'YOUNGER, amidst their busy schedules, always remembers to enjoy life and find their own balance!

18/07/2024

🎥 Discover S'YOUNG New Media: Crafting Exclusive Live Streaming Studios for Brands

💡 In 2020, S'YOUNG established S'YOUNG New Media to offer professional services and a comprehensive range of new media solutions for brands. Currently, we signed over 200 streamers, with over 100,000 live streams in 2023 alone. So, let's explore the secrets and charm of S'YOUNG New Media together!

🔎 In our 3,200 square meter professional live streaming venue, we have set up more than 60 live streaming studios of various sizes. S'YOUNG New Media creates exclusive live streaming studios for brand flagship stores, providing professional visual presentation and content creation to match each brand's unique positioning and style. These studios could support brands' official daily live streams, promotional live streams, and celebrity special live streams on and platforms.

🔎 Each streaming studio is equipped with an intelligent real-time interaction system. Brand streamers can see real-time interaction information and sales data on the screen in front of them. Additionally , there will also be an operational assistant behind the screen to support the live-streamer in completing the live stream, handling tasks such as linking products and monitoring data through the backend system.To date, we have established live streaming studios for over 40 brands, created multiple single live stream sessions with sales exceeding one million yuan, and accumulated over 60,000 hours of live streaming.

🔎 In addition to daily live streaming, S'YOUNG New Media also possesses strong content production capabilities. With professional photography studios, we can accumulate a wealth of photos and video materials for the brand's social media accounts. Each studio can produce over 300 high-quality videos per month on average, providing comprehensive support for live streaming.

🙌 S'YOUNG New Media will continue to delve deeper into the realm of live streaming and enhancing our services. We warmly invite our CP partners to visit the S'YOUNG Campus for an in-person experience, to see firsthand the innovation that drives our success.

02/07/2024

Overjoyed celebrating our 6th anniversary with our CP brands at S'YOUNG International ！
🎉🎉🎉

On June 27th, we hosted a special gala to celebrate S'YOUNG International's 6th anniversary. This event featured stand-up comedy, dancing, and fashion shows, each uniquely showcasing the essence of our CP brands. It was a vibrant celebration of our journey together.🥰🥰🥰
As we look back on our achievements, S'YOUNG International extends heartfelt gratitude to our CP brands for six years of shared growth. Join us in honoring this milestone and celebrating our 6th anniversary!🥳🥳🥳

28/06/2024

🚀Globally, China is undoubtedly the leader in social commerce. 🚀

🛍️Taking the just-concluded 618 Shopping Bonanza as an example, we've observed Chinese e-commerce giants like Douyin and Xiaohongshu extensively leveraging social media dynamics to boost sales and engagement. With its massive user base and strong platform integration capabilities, China has firmly established itself as a powerhouse in e-commerce.

📲 According to Douyin’s official data, the platform recorded a total livestreaming duration of 40.5 million hours during the 618 Shopping Bonanza. In total, 183 live broadcast sessions each achieved sales exceeding 10 million RMB (1.37 million USD) . Notably, 14 of the top 30 beauty brands on Douyin saw sales exceeding 50 million RMB (6.8 million USD), which is double the sales of the previous year. Many beauty brands on Douyin saw sales that rivaled or even surpassed those on Tmall.

📲 During the 618 period, Xiaohongshu's livestreaming sessions saw order volumes increase 5.4 times compared to the previous year. With 300 million monthly active users contributing rich user-generated content, Xiaohongshu has carved out a unique, interest-driven path in the e-commerce market.

🔍Learn more about trends in Chinese e-commerce platforms by clicking :

Social commerce platforms challenge Tmall and JD.com with record-breaking sales and engagement this 618 shopping bonanza, creating new opportunities for brands.

01/06/2024

🎉 Every year on June 1st, we launch a series of activities to celebrate our S'YOUNG Day (which is also 🍭 ), serving as a gentle reminder to all Syoungers to embrace simplicity and vitality. This year, S’YOUNG Day receives a special upgrade as the S'YOUNG Talent Festival, an exclusive holiday dedicated to honoring the growth and development of exceptional talents!

🖼 Commencing with S’YOUNG Open Day on June 1st, we extend a warm invitation to family and friends of our employees to visit our campus to explore the open and diverse corporate culture of S'YOUNG International.

😍 Our calendar will also be filled with a variety of exciting activities, such as practical experience-sharing sessions and fun knowledge competitions, culminating in the highly anticipated talent awards ceremony. We're eager to enjoy this vibrant month with all young talents of S'YOUNG International!

24/05/2024

❤️ May 20th holds a unique significance in Chinese internet culture. The date "520" sounds similar to "I love you" (wǒ ài nǐ) in Chinese and has thus become the new generation's online Valentine's Day. Undeniably, more and more young people in China are using this modern to express love and affection.

💕 Various brands and e-commerce platforms showcase diverse ways to celebrate , seizing this opportunity for special promotions and exclusive product launches. Categories that see heightened activity include cosmetics, luxury goods, jewelry, and high-tech products.

💕 520 Day merges the ritualistic consumption demands of young consumers with commercialism, highlighting the evolving landscape of celebrations and consumer behavior. It underscores the importance of the marketing strategies that seek "cultural resonance" and deliver a "high-quality consumer experience" in forging strong connections between consumers and brands.

💓 In the Chinese market, 520 Day has become a significant moment for marketing. True to the meaning behind 520, we not only want to share these cases of love from China but also reassure all our partners that S'YOUNG International will always be the most trustworthy China partner for the overseas brands.

Jing Daily explores the top limited edition beauty gift boxes from brands like YSL, Givenchy and Florasis for China’s ‘I Love You Day.’

14/05/2024

✨S'YOUNG After-Work Market Recap✨

☕ Enjoy the vibrant summer evenings at S'YOUNG CITY.
🎨 Play fun games and win adorable gifts.
🌐 Savor delicious treats and create lasting memories.
👖 Swap and shop at our pre-loved items flea market.

Come unwind and connect at S'YOUNG Market —where is an opportunity to make new friends and cherish the simple joys of life. Join us for a refreshing escape after work and become part of our community! ❤️

22/04/2024

🌍 Celebrating the 55th Earth Day! S‘YOUNG International invite you to protect our planet with the same care you give your skin!

☀️ Atop our S‘YOUNG City factory, a photovoltaic system boasts a projected lifespan of 25 years. This green powerhouse is set to slash our carbon dioxide emissions by nearly 2,300 tons per year contributing to a grand total of 57,500 tons over its life.

🌲 Last week, we also welcomed 80 vibrant ginkgo saplings to our Talent Forest. These 80 saplings were hand-planted by employees who have been with S'YOUNG for more than eight years, have brought new greenery and freshness to our S’YOUNG City, becoming an indispensable part of our environment.

🌟 Be part of the change. Let's come together on this special day—and every day—to forge a sustainable, harmonious future.