29/12/2025
turned his festival fan pass into a living digital experience 🎧✨
Using ZATAP technology, fans simply tapped their phones to unlock:
🎥 Exclusive footage from the latest festival tour
⏳ Early access to tour news and special offers
Results:
📊 59% product interaction rate
🔄 Fan Pass updated after every tour stop, an ongoing companion
📱 Average of 3× repeat taps per fan
🛍️ A future-ready sales channel for upcoming products