Our “riding adventure” through the bicycle industry started in 2008, as we convinced one of the biggest players in the sporting goods market that we are able to start from scratch a bike assembly facility. This is how, in less than 4 years, our factory became Romania’s leading bicycle manufacturer, at that time. Nowadays, , we are assembling e-bikes and e-wheels. TradeChain was founded in
2021, as a Swiss limited company, aiming to diversify the portfolio of e-bike brands and to sustain the latest strategies related to e-mobility. We believe e-riding is an alternative to driving.