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Boardriders Alaïa Bay, Route d'Aproz 65, Sion (2026)

10/09/2024

Pastel shades are often associated with spring and summer, but they can be surprisingly elegant for winter as well.

When integrated thoughtfully, these soft, muted colors can bring warmth and sophistication to the colder months.

We present the new colors for this winter.
To match your outfit in the gym, office, hiking or everywhere!
❄️🏂⛷️🌨️🏔️

05/12/2023

Newton, shepherd in the French Alps, testing our new 'WARM CORNER' in the shop.

Discover the intricacy of our new outdoor collection, now gracing in our stores and online.

Designed for those who appreciate the finer details, these pieces redefine durability with an emphasis on style.

Elevate your look — explore the collection now in Alaīa Bay.

25/09/2023

⛰️ ENDLESS TO EXPLORE ⛰️

A shoe that matches the adventurous spirit of trail runners.
Is equipped with MIZUNO WAVE technology offering a reinforced EVA structure for optimized stability without compromising on cushioning.
MICHELIN lightweight rubberized outsole offers exceptional grip during outdoor outings, as well as allowing to secure the foot while offering unparalleled adaptability.

👉WOVEN MATERIAL WITH STRECH FOR A SECURE AND COMFORTABLE FIT.

👉MICHELIN OUTSOLE FOR EXCELLENT GRIP AND DURABILITY.

👉MIZUNO WAVE TECHNOLOGY FOR IMPROVED CUSHIONING AND STABILITY.

Come by to say Hi and to try the collection available in the shop!🏃‍♀️🏃

25/09/2023

⛰️ ENDLESS TO EXPLORE ⛰️

A shoe that matches the adventurous spirit of trail runners.
Is equipped with MIZUNO WAVE technology offering a reinforced EVA structure for optimized stability without compromising on cushioning.
MICHELIN lightweight rubberized outsole offers exceptional grip during outdoor outings, as well as allowing to secure the foot while offering unparalleled adaptability.

👉WOVEN MATERIAL WITH STRECH FOR A SECURE AND COMFORTABLE FIT.

👉MICHELIN OUTSOLE FOR EXCELLENT GRIP AND DURABILITY.

👉MIZUNO WAVE TECHNOLOGY FOR IMPROVED CUSHIONING AND STABILITY.

Come by to say Hi and to try the collection available in the shop!🏃‍♀️🏃

09/09/2023

Let the adventure begin. Our latest Adventure Division pieces are designed with recycled materials to keep you safe through any adventure.

Come by and discover the Adventure Division available in the shop.

🤙🤙🤙

10/08/2023

We awaken the spirit of freedom and adventure by connecting riders around the world. We are the world leader in action sports and lifestyle with a portfolio of world-renowned brands. We are a team of 7,500 like-minded souls, protecting what we love. The smell of the ocean.The perfect slope. The perfect wave. The ultimate freedom.
This is the moment when talent, You, meets opportunity. When we, Boardriders, meet you.
Our colleagues are looking for that person who loves the Alps, steep slops, deep powder and blue-bird days to complete their team for the Boardriders shop located in the heart of the Alps, close to legendary LAAX.

Please send your application to [email protected]

07/08/2023

🔥ONCE YOU ARE IN, YOU CAN GET OUT.🔥

Don't be sad, because the summer holidays isn't over yet.☀️

The twinfin restaurant offers you and your family an amazing terrace overlooking the wave pool while you enjoy the excellent menu options!!!

Don’t miss this wave and come to enjoy the rest of your holidays with the family over here! 🌊🏄‍♂️ 🍕 🥘☀️

22/07/2023

***Have you ever tried a surf skate session before the surf session?! 🔥

Surf skate helps a lot in improving surfing movements. If you haven't tried it yet, now is the time!!! we have available a such nice surf ramp to improve your skills before and after surfing in .bay 🏄‍♂️ 🌊 🔥
Rider:

📸:

RVCA x A A A

🇨🇭

08/05/2023

Inspired by those who risk their lives to save ours.

The new RESCUE RED collection available in our shop.
Limited edition and only few units in stock.
bay

13/04/2023

Presenting the latest collab: RVCA x AAA. LIMITED EDITION 🔥

This collection symbolizes a perfect match the Balance of Opposites, where action sports, art and passion become one! It is living proof that powerful unions can shape the future!

ALAÏA & RVCA’s founders both share the same vision: supporting the growth of action sports in a sustainable and inclusive way.

It is fore those who push the limits to pursue their passion. For those who have a dream and keep showing up every day.

Check out the new collection at BOARDRIDERS ALAÏA BAY SHOP!!! 🔥
.alt

30/03/2023

A cooler than cool collection devoted to Caribbean surfers. Infused with the sweetness of island air and hot rays of sunshine, it’s all good vibes and high tides over here.

Ride The Currents of Cool.

15/03/2023

Freeride World Tour Surfers Cup!

A select list of FWT athletes will be guided by Pro Surfers and in a friendly team format competition .bay.

Din’t miss out this 🔥event!

bay

Boardriders Alaïa Bay

10/09/2024

05/12/2023

25/09/2023

25/09/2023

09/09/2023

10/08/2023

07/08/2023

22/07/2023

08/05/2023

13/04/2023

30/03/2023

15/03/2023

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