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Waterloo, ON
Edit + Icon

Curated over catalogue. Custom with a point of view. Edit to become iconic. Formerly known as Not Your Mother's Jewellery

11/04/2026

Remember the golden rule: You edit to become iconic ✨

10/30/2026

Remember the golden rule: You edit to become iconic

10/29/2026

The early 2000s gave us some of the most iconic, statement-making bridal jewelry details—think thick pavé diamond bands and bold double shanks.

I’m taking inspiration from this classic 20-year-old solitaire setting but completely modernizing it by swapping out the original center stone. Watch until the end to see three modern stone cuts that completely transform the look!

10/21/2026

Big Diamonds Need Big Gold.

Proportions are everything. A heavy gold stack is the only way to anchor a diamond band of this size.

The ultimate power trio. ✨

10/15/2026

Heavy Rotation. A bit of link variation, diamonds where you don’t expect them, and a marquise dangle that catches the light whenever you move.

Your new solid gold bracelet stack.

10/13/2026

The marquise diamond already sets the bar, so a traditional wedding band simply isn’t going to cut it.

10/08/2026

Breaking tradition, one band at a time. 💎✨

Why are we settling for ordinary when your marquise diamond can anchor a stack that is entirely, unapologetically yours? I paired this sharp silhouette with a mix of non-traditional bands, mixed colour metals, and unexpected angles to create a look that defies the rules.

If you want your ring stack to tell a story, stop looking at matching sets and start mixing the unexpected.

10/06/2026

There is truly nothing like the chunky, romantic sparkle of an old-world cut—especially when it’s locked into a heavy, substantial channel setting.

She’s timeless, she’s chic, and she’s officially off the market. 🍸✨

10/01/2026

Another round of unique wedding bands that make a serious statement. 💍

Address

299 Northfield Drive E
Waterloo, ON
N2K4H2

Website

http://editandicon.ca/

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