02/11/2025
✨ What’s next in the evolution of Lulujo? For one, the excitement is building for new arrivals launching February 24th! Until we can share more, here’s a flashback to some product highlights throughout 16 years of Canada’s much-loved baby brand.
2010 ✨ Launched Lulujo with the coveted ring sling.
2011 ✨ First Canadian brand to bring the muslin swaddle nation wide 🇨🇦
2014 ✨ Introduced our best selling muslin security blankets.
2015 ✨ Launched our fan-favourite Turkish towel and subsequently relaunched a decade later due to popular demand.
2016 ✨ Welcomed the black & white trend and the XO swaddle landed in People Magazine with Canadian favourite, Jillian Harris.
2017 ✨ Embraced Instagrammable moments with our 🏆 award winning Baby’s First Year sets for perfect milestone photos.
2019 ✨ Matching hat & swaddle announcement sets swooped in as a top baby gift item.
2020 ✨ Released beautiful Waldorf dolls & books that tell the brand story of our founder and her children, Lulu & Jo.
2021 ✨ Complete rebrand and the release of the Boho Collection.
2022 ✨ The Lulujo heirloom Christmas quilt is created for cozy holiday traditions.
2023 ✨ More accessories to help parents provide the best care for their baby like burp cloths, bibs, and hooded towels.
2025 ✨ STAY TUNED!!