04/30/2026
Thereās something special about finding a piece of local history in the middle of nowhere.
We found this vintage GWG Cowboy King jacket sitting in a barn at an estate sale out in rural Alberta, covered in dust and forgotten for decades. The second we saw that red GWG Cowboy King tag, we knew it was something worth saving.
For people outside Western Canada, GWG might just look like another old denim brand. But here in Alberta, especially in Edmonton, GWG was part of the cityās identity for nearly a century.
The Great Western Garment Company was founded in Edmonton in 1911 and went on to become one of the largest clothing manufacturers in Canada. They made durable workwear for farmers, ranchers, oilfield workers, tradespeople, and cowboys across the country. Their Cowboy King line launched in 1929 and became one of the most recognizable western wear brands in Canada.
At its peak, GWG wasnāt just making jeans. During WWII, the company was producing massive amounts of military clothing for the Allied forces right here in Edmonton. Generations of local families worked in those factories sewing garments that would end up all across Canada and beyond.
Thatās what makes this jacket even more meaningful to us.
My partnerās grandmother actually worked at GWG sewing garments many years ago, and his mom still has some of the sample pieces she made. So finding this jacket out in an old Alberta barn immediately made us wonder⦠could she have sewn this herself?
Thereās something surreal about holding a piece of history that might have passed through the hands of your own family decades earlier.
GWG eventually became part of Leviās in the 1960s, and the final Edmonton factory closed in 2004, but the brand still means a lot to people here. Vintage collectors and denim enthusiasts still hunt for old Cowboy King pieces because they represent a uniquely Canadian chapter of workwear history.
This is why we love vintage so much. Every piece has a story stitched into it long before it ends up in your hands.
Have you ever found something in someone elseās collection that somehow felt like a piece of your own history?
https://poshmark.ca/listing/Vintage-1970s-GWG-Cowboy-King-Cropped-Western-Ranchwear-Jacket-Made-In-Canada-69f1524afe4c68ba23d0b293