The Choice Shop

The Choice Shop Cranbrook's local skate shop for over 25 years. Huge selection of Mens, Ladies, and Kids clothing If you are looking for skateboards, check us out.
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If you are looking for snowboards, check us out
If you are looking for longboards, check us out. If you are looking for shoes, check us out. If you are looking for the latest ladies fashions, check us out. If you are looking for mens clothing, check us out. If you are looking for Saxx, or My Pakage, check us out. If you are looking for Toms, check us out. If you are looking for a hat,check us out.

If you are looking for a suit, that didn't belong to your grandpa, check us out. If you are looking for sunglasses, check us out. If you are looking for free skate mags, check us out. If are looking for some friendly people to kill an afternoon with, check us out (bring coffee). If you are looking to check us out, check us out.

This isn’t your average night out Cranbrook! 😱This is a full-blown spectacle of Canada’s Greatest Sideshow Daredevils br...
06/18/2026

This isn’t your average night out Cranbrook! 😱

This is a full-blown spectacle of Canada’s Greatest Sideshow Daredevils bringing you sword swallowing, jaw-dropping stunts, and acts that will have you questioning “how is this even possible?!” 😳

If you’re 19+ and ready to trade a chill night for something a little more chaotic (in the best way), this is it!

We may even have a few tickets to give away at Skate Jam this Saturday so stay tuned for an upcoming announcement 😱

Who’s brave enough to go??

Ticket Link in the comments!! 😛

Neil E. Dee
The Monsters of Schlock
the great orbax
Sweet Pepper Klopek
Key City Theatre

🗣️CALLING GRADS, DADS, AND ANY FIGURE IN YOUR LIFE THAT’S RAD 🗣️This Sunday at the Shop we’ve got 25% off all our Nixon ...
06/17/2026

🗣️CALLING GRADS, DADS, AND ANY FIGURE IN YOUR LIFE THAT’S RAD 🗣️

This Sunday at the Shop we’ve got 25% off all our Nixon watches and Bellroy wallets because nobody can resist a flashy new piece or a great quality wallet for their loved ones!

As always, and as we know… lucky underwear exists…but so does our buy 3 get the 4th FREE deal on our **SAXX and BN3TH***

You’ve only got a few days left… stop by and let us help treat your special ones this weekend! ❤️

**Sale Items Excluded**

This Saturday at the skatepark The choice and 96 Drink Lab are teaming up to host a skate jam during Spirit of the Rocki...
06/15/2026

This Saturday at the skatepark The choice and 96 Drink Lab are teaming up to host a skate jam during Spirit of the Rockies Festival we’ll have drinks, prizes and a bunch of good times. Come enjoy go skate day one day early!!

Our 30 year shop shirts have arrived! 😍Our lovely Nolla worked so hard on the design on these for you all, and we can’t ...
06/13/2026

Our 30 year shop shirts have arrived! 😍

Our lovely Nolla worked so hard on the design on these for you all, and we can’t wait to share them with you! ❤️

If you pick up a shop shirt, tag us! We would LOVE to see how ya’ll style ‘em! 😛

Yeeeeehaw! Fresh drop from Sendero Provisions Co. , these hats have just rolled in and they’re bringing some serious goo...
06/12/2026

Yeeeeehaw!

Fresh drop from Sendero Provisions Co. , these hats have just rolled in and they’re bringing some serious good energy with them!

Whether you’re hitting the trails, the skatepark, or avoiding eye contact before your morning coffee, we’ve got you covered 😉

Available in store now… before the boys take em’ home! 🤠

The new Herschel Supply collab is absolute PEANUTS!! 😝The OG backpacks… the lunch bags you know and love… but with a nut...
06/11/2026

The new Herschel Supply collab is absolute PEANUTS!! 😝

The OG backpacks… the lunch bags you know and love… but with a nutty twist!

We’re OBSESSED!! 😍

🎉WINNERS INCOMING🎉A HUGE congratulations to the winners of our prize draw, and a HUGE thank you to all our sponsors cos’...
06/11/2026

🎉WINNERS INCOMING🎉

A HUGE congratulations to the winners of our prize draw, and a HUGE thank you to all our sponsors cos’ without them we wouldn’t have had these awesome packs to give out! 🥳

Thank you to everyone who helped celebrate and make this milestone SO special for us!

Tell us what you picked up this weekend!!👇😎

06/09/2026

Happy Tuesday! (Mike is slow at editing). Here are the big draw prize winners from our 30th Anniversary Sale. Thank you to everybody for the support!

06/05/2026

30 questions for 30 years of The Choice!
Huge thanks to everyone that’s ever walked through our doors, or supported us online. We wouldn’t be here without all you lovely people!

Three decades later, here we are!To everyone who has walked through our doors, you’ve been part of this story, so to hon...
06/02/2026

Three decades later, here we are!

To everyone who has walked through our doors, you’ve been part of this story, so to honour you and honour the shop from June 5th to 6th look out for….

�😱 30% off In Store Purchases ***

😎 15% off clothing, footwear and accessory orders over 199.96 ONLINE with code DIRTY30
�😱 Prize draws from some amazing brands

😎A chance for us to celebrate the people who got us here

Swing by, share your favourite memories, tell us when you first started shopping here, remind us of your worst skate slam, make Joey and Mike feel old!

Here’s to 30 years and many more of community, skateboarding, fashion, friendship, and being your local shop. ❤️

And don’t worry….we’re not slowing down yet! 😏

** 30% off regular price**

Address

816 Baker Street
Cranbrook, BC
V1C1A2

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 11am - 5pm

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