12/02/2025
ROSES.EE – The First Estonian Flower Company to Open Its Own Store in Finland
April 2025 will mark a significant milestone for ROSES.EE as it expands beyond Estonia. The company will open its first international store under the ROSES24 brand in Helsinki, Finland. The 100+ square meter retail space will be located in the central part of Helsinki at Atlantinkatu 14. This will be the first time an Estonian flower company establishes its own physical store in Finland.
"Opening a store in Helsinki is an important step not only for our company but also for the entire Estonian flower industry. Our goal is to make flowers more accessible by offering a wide assortment, convenient service, and attractive loyalty programs. The Finnish market presents great opportunities, and we are confident that customers in Helsinki will appreciate our offerings," said Pavel Ezerin, Director of ROSES.EE.
For years, ROSES.EE has been a trusted name in Estonia, offering customers a wide range of flowers at affordable prices. Now, residents of Helsinki will be able to enjoy these same benefits.
The New Store Will Offer:
A wide selection of flowers at competitive prices
A discount program with cashback accumulation
Convenient in-store pickup
Upcoming launch of delivery services across Helsinki and other cities in Finland
The company is committed to expansion and making flowers more accessible to a wider audience.
Entering the Finnish market represents a strategic milestone for the Estonian flower industry. As part of its growth strategy, the company is already working on opening stores in Stockholm by 2026.
We look forward to welcoming customers in April at our new store at Atlantinkatu 14, Helsinki. Orders can already be placed on our website at roses24.fi.
