01/05/2026
There’s a lot of noise right now about Ektacolor, Ektar, Ektapan and Ektachrome so here’s a reminder of what’s actually going on.
For the last decade, Kodak Alaris has been responsible for branding and distribution of Kodak stills film. The film itself has always been manufactured by Eastman Kodak.
That means every roll of Portra you’ve been shooting was already made by Eastman Kodak. Alaris just handled how it was packaged, marketed, and sold.
What’s changed is that Eastman Kodak is taking back some level of distribution.
As part of that transition, you’ll be seeing new boxes like:
Ektacolor Pro 160, 400, 800.
Ektapan 100, 400 and 3200
These sit directly in place of Portra 160, 400, 800, TMAX 100, 400 and 3200.
These are all exactly the same films with a different label and box but with the name changed due to a trademark dispute between Alaris and Eastman.
So despite how it has been presented by 90% of influencers, these are not “new stocks”.
It is only a distribution and branding change.
Removing a layer between manufacturer and market should, in theory, lead to more stability there, which is something the industry has needed for a while.
Portra 160 has already dropped in price.
Our store currently lists all original lines and old photos but expect to receive this new packaging if you’ve ordered from today.
If you say Ektacolor is Portra in the comments we’ll even give you a cookie 🍪
Thanks for sticking with us in these confusing times
