27/10/2021
Influence The Psychology of Persuasion
I read this a few years ago but have just reread the updated version
It is such a good book as it is so relevant to each of our lives as it shows how our tribal nature and our wants for acceptance, social inclusion and short cuts we develop to cope in a complex world allow us to be influenced in decisions we make.
It is so entrained in us that you cannot resist but rather this book shows you the signs your rational brain should be looking for to, at least, give you a chance to make unbiased,properly weighted decisions.
Big recommend from me and I put it on online shore if you are keen for a copy
