09/05/2026
This is a really hard post to write.
After a lot of thought, we’ve made the decision to close Reggie.
We’re incredibly sad. This business has been more than just a product to us, it’s been late nights, big risks, small wins, and a whole lot of heart. It’s been showing up for mums during one of the most demanding seasons of their lives, and that’s something we’ll always be proud of.
To every mum who trusted us to be part of your breastfeeding journey, thank you. Truly. Being able to support you, even in a small way, has made all of this worthwhile.
We genuinely believe we brought a great product to market. One that solved real problems, helped mums multitask, and made pumping just that little bit easier. But as many founders know, building a business is hard - and sometimes, the landscape shifts in ways you can’t control.
Despite everything, we wouldn’t change a thing.
If you’re sitting there thinking about starting a business, do it. Back yourself. You’ll learn more than you ever imagined, and it might just be one of the most rewarding things you ever do.
This isn’t easy, but we’re proud of what we built and grateful for every single person who was part of the journey.
Who knows what’s next… but for now, thank you for being here 🤍
